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CLASS ROOM

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Faculty

Dr. D VETRIVELAN M.B.A.,M.Phil.,NET.,Ph.D.,

Vice Principal & Dean

Faculty Profile Dr. D.VETRIVELAN Vice Princiapal &Dean (School of Business) Education Ph.D. (2016) – Periyar Universit

Faculty Profile

Dr. D.VETRIVELAN

Vice Princiapal &Dean (School of Business)

Education

Ph.D. (2016) – Periyar University, Salem, TN, India

M.Phil (2005) -Alagappa University, Karikudi, TN, India

M.B.A (2003) –VIT University, Vellore, TN, India

e-mail: vetrivelan@mkjc.in

Vidwan ID: 493131

Google Scholar ink: https://scholar.google.co.in/citations?user=fnVc_ZcAAAAJ&hl=en

Professional Experience

Research Head &Assistant Professor, Dept. of Management studies Marudhar Kesari Jain College for Women (06.2023 - till date)
Head &Assistant Professor, Dept. of BBA, Don Bosco College Yelagiri Hills (2018-2023)
Assistant Professor, Dept. of Management Studies, Priya Darshini Engg College, Vaniyambadi (2014-2018)
Assistant professor, Department of BBA, Sacred Heart College (Autnomous), Tiruapttur. (2010-2014)
Assistant professor, Department of BBA, Sacred Heart College (Autnomous), Tiruapttur. (2004-2008)

Current Research Interest

Burnout, Organsiational Commitment, Aggressive Behaviour, Artificial Intelligence in Hr

Current PG/ Research Guidance

PHD: 2 Students-Completed

M.BA:Completed – 50 Ongoing – 3

EDITORIAL BOARD MEMBER

Editor in International Journal of Consumerism (IJC).

Editor in International Research Journal of Management and Humanities (IRJMH).

PROFESSIONAL ASSOCIATION MEMBERSHIP

Life Member in Indian Academic Research Association (A unit of SELP Trust) – Membership Number M3017 from June 2016.

Roles in Don Bosco College Yelagiri Hills.

2018: Appointed has a Head and Assistant Professor in Department of Business Administration in the college.

Activities had done has a head of the Department (2018)

Signed 4 MOU’S on behalf of the department
100 Percent Admission after my tenure in the department and 98 percent results in all the final year students
Organized National and State level Conference, Seminars webinars, workshops, management meet for students from other colleges.
Placed many student’s at different level, improved Alumni Connect in the department

ED Cell Coordinator (2018)

Further in the same year appointed by the college has an ED Cell Coordinator.
During my tenure has an ED Cell coordinator- Organized three Entrepreneurship Awareness camp for the college students under DST NIMAT Central Govt Project where i got every year Rs 20,000 fund from DST NIMAT to organize such a event.

IQAC COORDINATOR (2019)

Activities Executed at this level

1.Organized Faculty Development Program on Academic and Administrative Audit on 13/06/2019 .Key Resource Person Dr.L. Ravi Head Department of Computer science Sacred Heart college, Tirupattur

Attended Workshop in the Sacred Heart College, on Revised Accreditation Framework on 25 &26 /7/2019
Ensured that all the departments are Preparing AQAR for AY 2018-2019 so that there will be a sample report to SSR.
Organized training programme to all the heads of the department “Orientation to heads on Learning outcomes “Key Resource Person Dr.Clement King Founder and Director , Integrated Intelligent Research Pvt Ltd, Chennai
Signed MOU with Auxulium college ,under the scheme Para marsh on 13/08/2019 in which Auxilium college will be mentor for Don Bosco College Yelagiri Hills where they will guide us in completing NACC Process.
Organised National Level Workshop on “Data Processing and Automation for NIRF(National Institutional Ranking FrameWork ) on 8^th Friday November 2019. Key Resource Person Dr. (Fr). Thaddeus, the Principal and CEO for Bosco Soft Pvt, Ltd, Dr.A.Clementking, the Quality Consultant, NCAAA and Mr.S. Clament Arun Jerry, Assistant Professor of Computer Application, DBCY . Around 150 Participants from various colleges participated in the workshop.
Organised FDP on SSR Preparation for all the faculty members in the college on 21/09/2019 and the key resource person is Dr.Clement King Founder and Director , Integrated Intelligent Research Pvt Ltd, Chennai
Organized IQAC Audit , Academic and administrative audit regularly for the departments in the college
Brought major changes in file structure at college level and ensured that all the departments follows the file structure which is given by the team IQAC.

Activities Organised Under the Scheme Parmarsh

Participated in One day workshop on Revised Accreditation framework – Auxilium College 9th November 2019.
Organized one-day workshop on teaching – learning – evaluation Organized by IQAC in collaboration with IQAC Auxilium College, Vellore On 14th March 2020
In Association with Auxilium College Vellore Organized Guest Lecture on Student Induction Programme and Competence Development for Administrative Staffs 18 March 2020. Key Resource Persons the key speakers Dr. Uma Mageswari and Dr.Sabarmathi of Auxilium college
Organised Two Day National Level Webinar on Outcome Based Education and Curriculum Development 15 May 2020 & 16 May 2020 in association with Auxulium College. Keynote speakers are Dr. Fr. Thaddeus SDB, Principal, Don Bosco College (Co-Ed), Yelagiri and Dr. Bernard D’Sami, Head, Department of History (Retd.), Loyola College, Chennai was the resource person for Curriculum Development on 16 May 2020 Around 150 faulty members participated in the webinar.

ISO COORDINATOR (2019)

Activities Executed at this level

For the first time the college is gone for this process and I played a key role in Preparing ISO 9001:2015 Quality manual for the college in Association with Principal
Initiated the ISO Process at college level in collaboration with Quality Austria Central Asia Pvt Ltd, Chennai.
Organized Internal Audit and ISO9001: 2015 Surveillance Audit NCR Compilation
Organized training to all the faculty members on ISO Certification Process. Key Resource Person is Dr.Mugilan Lead Auditor Quality Austria
Executed Management Review Meeting (MRM) at college level for the certification process.
Completed the certification process and received the certificate for the Year 2019-2020 which was valid for three years under Quality Austria System Certified ISO 9001:2015.

Administrative Experience

Vice Principal-From Academic Year 2020 to 2022

Roles and Responsibilities

Played a crucial role in supporting the Principal in the overall management and administration of the institution. In addition to overseeing the day-to-day operations of the college, my role is also to play a key role in promoting the college's mission, vision, and values to stakeholders.
Further the key responsibilities held in my role is to handled all university-related communications, including correspondence with the university authorities, coordination of academic programs and examinations, and liaison with other colleges and institutions. This involves ensuring compliance with university regulations and policies and keeping up-to-date with any changes or developments in the field of higher education.
In charge of organizing the assembly and other non-academic activities in the college. This includes planning and coordinating cultural events, sports competitions, seminars, workshops, and other extracurricular activities that enhance the overall development of the students.
In addition, I also played a critical role in maintaining effective communication with the Regional Joint Director's office and other external stakeholders such as parents, alumni, and community organizations. This involves establishing and maintaining partnerships and collaborations that promote the college's reputation and contribute to its growth and development
Major task achieved during my role is that i played a key role in bringing NCC and NSS to the college for first time in Don Bosco College (CO-ED) Yelagiri Hills.
On Behalf the college represented Xavier board meeting in Kerala 13.05.2022 and signed 10 MOUS with Various colleges for Academic Collaborations

Thiruvalluvar University Exams

Acted has Chief Superintend for conducting Thiruvalluvar University Exams in the college for the AY 2021 -2022 and Odd Semester 2022.

NEET Exam

Acted has a Centre Superintend for conducting NEET exam in Don Bosco College Yelagiri hills for the year 2020 and 2021
Organized Pollution control Board exam in the college in the year 2021 which is computer based test.

NTA Observer

Acted has NEET Exam Observer for MKJC College in the year 2022
Acted has NTA Observer for JEE exams and UGC Net exam which is organized by NTA in Podhigai Engg College, Tirupattur.

Research Guide:

Received Guide ship in the Thiruvalluvar University in the year 2018 to guide Ph.D. Students
At present iam guiding 2 doctoral degree Candidates and who are in final stage

PUBLICATIONS: International: 11

National : 6

LIST OF PUBLICATIONS

Murugan and Dr.D.Vetrivelan “A Comprehensive Review on Investment Behavior of Women Investors” Journal of Management and Entrepreneurship. ISSN : 2229-5348 UGC Care Group 1 Journal- Vol.16,No3 (IV) July-September 2022^.

Murugan and Dr.D.Vetrivelan “Investigating the impact of Attitudes, Expectations, and Financial Considerations on Women's Investment Decisions” ISSN : 2229-5348 UGC Care Group 1 Vol. 16, No.3 (IV), July- September 2022

Murugan and Dr.D.Vetrivelan “A Review paper on Applications and Challenges of Artificial Intelligence in the Finance Industry”ISBN978-81959786-9-4 –National Conference on Impact ofAI on Business and Society.

4 .Dr.D.Vetrivelan and Dr.S.Mohanraju “ Impact of Emotional Intelligence on Reducing Occupational Stress” Emperor International of Finance and Management Research, volume Iv Special issue- January 2018, PP35-40, UGC Jr No. 45308, Mayas Publication.

D. Vetrivelan and M. Krishnamoorthi “Organisational Commitment And Its Relationship With Affective, Normative And Continuous Commitment ” International Research Journal of Management and Humanities, Volume 3, Issue 1 (September 2016) PP

272-275, ISSN 2347- 3274, Siddharaja Guruji Charitable Trust.

M. Krishnamoorthi and D. Vetrivelan “Turnover variance analysis of select steel companies in India” International Research Journal of Management and Humanities, Volume 3, Issue 1 (September 2016) PP 1-6, ISSN 2347- 3274, Siddharaja Guruji Charitable Trust.

D.Vetrivelan and M. Krishnamoorthi and “Factors Influencing Organizational Commitment Of Private Life Insurance Employees in Chennai City” Middle-East Journal of Scientific Research, Vol. 24, Issue 6, 58-61, ISSN 1990-9233; © IDOSI Publications, 2016.

M. Krishnamoorthi and D. Vetrivelan “Dividend Analysis Of Selected Steel Companies in India - A Analytical Study” Middle-East Journal of Scientific Research , Vol. 24, Issue 6, 62-68, ISSN 1990-9233; © IDOSI Publications, 2016.

D.Vetrivelan “Understanding the Concept on Organisational Politics and Its Review”

International Journal of Science Technology and Humanities. Volume 1 /Special issue / Jan

2016/ISSN -2394-7209,E-2394-7217

D.Vetrivelan and J.Jayaprakesh “A Study on Competency Mapping with Reference to Professors working in Private Engineering College, Vellore, Dt” Indo- Asian Journal of Multidisciplinary Research. Volume 11/Issue 2, Jan 2016, P 77-79, ISSN 2454-1370.

D.Vetrivelan, titled “Challenges and Opportunities in E-Marketing” National conference on Leveraging Business Through Techonological Advancement at Annai Veilankanni’s college for women, saidpet, Chennai,held on 26th feb 2015. ISBN 978-93-

81-992-46-3.

Dheeba.J, D.Vetrivelan and Dr.Akbarkhan “A study on Emotional Intelligence among Private Engineering college Professors in vellore district” Bonfring International Journal of Industrial Engineering and Management science. Volume 5, Aug- 2015, p.20, ISSN 2250

– 1096.

D.Vetrivelan and Dr.A.Velavan “An Empirical Study on Gender Difference in Stress Faced by Private Life Insurance Employees in Chennai City” International journal of applied engineering research. Volume 10 /issue 30, 2015, p 23064-23068. ISSN- 0973-

4562.

D.Vetrivelan, Dr.A.Velavan and B.Seenivasan “Burnout and Worklife Balance as Predictors of Job Satisfaction in the Private Life Insurance Industry” International research journal of management studies. Volume 2 / issue 2, Sep 2014, p 700-706, ISSN -

2347-3274.

D.Vetrivelan and Dr.A.Velavan, “A Study On Quality Of Worklife Among Private Life

Insurance Employees in Chennai”. Recent trends in management, 2013, p 98-102, ISBN

978-93-82338-54-3.

D.Vetrivelan and Dr.A.Velavan “An Empirical Study on Occupational Stress among BPO Employees in And Around Chennai and Bangalore City” Emerging Dimensions in management.2013, p 78-82, ISBN -978-93-82338-38-3.

D.Vetrivelan and Dr.A.Velavan, “A Study On Stress Management With Special Reference To Employees Working in Private Life Insurance Sector In And Around Vellore City” SELP journal of social science. Volume 3 / issue 12, Oct 2012, p 91-96, ISSN -0975-9999.

PAPERS PRESENTED IN VARIOUS FORUMS:

Participated and presented a paper titled “The Relationship between Aggressive behavior, Job Distress and Job Burnout: An Empirical Study” in the International Conference on “Electrical, Electronics, Computers, communication, Mechanical and computing” (EECCME)-2018 Organized by Priydarshini Engineering college, Vaniyambadi in Association with IEEE on 28^th and 29^th January 2018.
Participated and presented a paper titled “Impact of Emotional Intelligence on Reducing Occupational Stress” in the National Conference Organized by Department of Management studies, Sacred Heart College, Tirupattur on 10^th Jan 2018.
Participated and presented a paper titled “Factors influencing customer adoption behaviour of mobile banking services” in the National Conference organized by Department of Management studies, Priyadarshini Engg College, Vaniyambadi on 8th April
Participated and presented a paper titled “Conceptual framework of strategies to overcome stress management” in the National Conference organized by Department of Management studies, Priyadarshini Engg College, Vaniyambadi on 8th April 2017

Participated and presented a paper title “Overview of Goods and Service Tax (GST) in India” organized by Dayananda Sagar Business School, Bangalore on 12^th January 2017.

Participated in the International Seminar on “The Secret of Business Success” organised by P.G Research Department of Commerce and Management, Morappur Kongu College of arts & science and presented a paper title “Digital Marketing and its Impact on Business “on 9^th January 2017.

Participated and presented a paper titled “Organisational commitment and its relationship with affective, normative and continuous commitment” in the National Conference organised by Departement of Management studies, Priyadarshini Engg College, Vaniyambadi on 27th Aug

Participated and presented a paper titled “Recent trends in Banking” in the National Seminar organised by Department of Business Administration, Sacred Heart College (Autonomous) Tirupattur on 26th Aug

Participated and presented a paper titled “Understanding the Concept on Organisational Politics and its Review” in the International conference on Achieving Excellence in Commerce and Management Practices” organized by PG and research department of commerce and management studies, Sri Vidhya Manadir Arts and science college, Uthangari on 29^th and 30th Jan 2016.

Participated and presented a paper titled “An Empirical Study On Gender Difference In Stress Faced By Private Life Insurance Employees In Chennai City” in the National Conference on Recent Innovations in Engineering, Management, Technology &Applications Organised by Priyadarshini Engineering College, Vaniyambadi on 25th and 26th March 2015.

Participated and presented a paper titled “Challenges and Opportunities in E- Marketing” in the National Conference organised by Department of Commerce and Management, Annai Veilankanni’s College for Women, Chennai on 26th Feb 2015.

Participated and presented a paper in the International conference on “ Enhanced Changes In Corporate Environment” Organised by Mohamed Sathak College of Arts and Science on 29th Sep

Participated in the International conference on “International Business Scenario in Indian Context ” organised by the Department of Management Studies, Sacred Heart College (Autonomous) on 9th and 10th Jan 2014.

Participated and presented a paper in the National level conference on “ Banking Industry Prospectus & Challenges “organised by the Department of Business Administration, Sacred Heart College on 27th Aug

Participated and presented a paper entitled ” A study on Quality of Work Life Among Private Life Insurance in Chennai City” in The National Conference On “Recent Trends in Management” Organized by the Department of Management studies , sacred heart college (Autonomous) Tirupattur on 11th Feb 2013.

Participate and presented a paper titled “An Empirical Study on Occupational Stress among BPO Employees in and Around Chennai and Bangalore city” in the National conference on Emerging Dimensions in management, organised by department of commerce and management, Karpagam Univeristy, Coimbatore on 1st Feb. 2013.

Participated and presented a paper titled “A Study On Stress Management With Special Reference to Employees Working in Private Life Insurance Sector in and Around Vellore City” in the National Conference on opportunities and challenges of contemporary management practices in Indian arena organised by Department of Management studies, Vidyaa Vikas college of Engineering and technology, Triuchengode on 13th Oct 2012.

Participate and presented a paper titled “A study on Stress Management with Special Reference to Employees Working in Private Life Insurance Sector in and Around Vellore City” in the International conference on “Competitive Business strategies for sustainable development, organised by Department of Business studies, Hindustan college of Arts and science, Chennai on 13th and 14th Sep 2012.

Participated in the state level conference on “Innovations in Modern Management” organised by the Department of Business Administration, Sacred Heart College on 23th Sep 2011.

Participated in the state level conference on “Retail Management” Organised by the Department of Business Administration, Sacred Heart College on 24th Sep 2010.

21. Participated in the state level conference on “Insurance, its Prospectus, Challenges &Trends” organised by the Department of Business Administration, Sacred Heart College on 28th Aug

22.Participated in the state level conference on “Corporate Social Responsibilities & Business Ethics” organised by the Department of Business Administration, Sacred Heart College on 12th Aug 200

Participated and presented a paper in the state level seminar on Knowledge Management organised by Department of commerce and Business Administration, Sacred Heart College (Autonomous) Tirupattur on 11th Dec

PROGRAMMES ORGANIZED AT VARIOUS LEVEL

Organized National Level Conference Impact of AI on Business and Society in the department of Business Administration on 31.03.2023.

Organized Two Days Faculty Development Workshop on Outcome Based Education in Don Bosco College, Yelagiri Hills. Dr. Marmar Mukhopadhyay, Director, Educational Technology and Management Academy, Delhi. Dr. Ponmudiraj, NAAC Advisor, Bangalore. Dr. Ponmudiraj and . Professor M.G. Sethuraman of Gandhigram Rural University were key resource person for the workshop. Around 300 Participants from all over TamilNadu Participated in the workshop.

Organized Two Days National Workshop “Awareness on Intellectual Property Rights” 12thand 13th March 2019 in Association with Tamilnadu State Council for Science and Technology Chennai-25.

Acted has a chair person for National Conference on “Emerging trends –challenges and opportunites in Business and Techonology” Organised by Brindavan College, Bengaluru on 19^th Dec 2020.
Acted has a Technical Chair Person for the International Conference on “Electrical, Electronics, Computers, communication, Mechanical and computing” (EECCME)-2018 Organised by Priydarshini Engineering college, Vaniyambadi in Association with IEEE on 28^th and 29^th January 2018.
Acted has a coordinator and organized One Day Workshop on "Myths and Realities of R&D at Colleges: Opportunities and Challenges &Report Writing and Plagiarism Checking” on 18^th November 2017, Organized by Department of Management studies, Priyadarshini Engg College, Vaniyamba
Acted has a Convener and organized Two Days National Level Faculty Development Program on “Structural Equation Modeling using Smart PLS” on 27^th and 28^th Organized by Department of Management studies, Priyadarshini Engg College, Vaniyambadi. In this 40 participants were participated and the resource person is from IIM Raipur.

Acted has a Convener for the National Conference on Sustainable strategies for Competitive Business Environment- SSCBE 16 on 27th Aug 2016, Organised by Department of Management studies, Priyadarshini Engg College, Vaniyamba Where we received 95 papers and it was published in two reputed journals and more than 300 participants were participated. Arranged the chief guest, technical chair persons for the conference.

Organizing Committee Member for the One day Inter College Symposium on Sustainable Environment “Enviro-16”. Organised by Environment club, Priyadarshini Engg College, Vaniyambadi which is held on 26 Sep 2017

Organised One Day Power Seminar in Association with ICT Academy of Tamilnadu, Chennai on “Employability skills for the future & Career opportunities in IT/ITES Sector” on 24 Sep 2016 for MBA Students in , Priyadarshini Engg College, Vaniyamba

Organised Workshop on Leadership skills for the BBA students at Yelagiri on 25thFeb

2011.

Organized Workshop on “Campus to Corporate” for the BBA students at Yelagiri on 27th

Feb 2011.

Organized Workshop on “Workshop on Team Building” for the BBA students at Yelagiri on 9^th Feb 2007.

Organized a National Level Conference on “Banking Industry- Prospectus & Challenges” on 27^th Sep 2013.

Organizing committee member for the State level Conference on “Corporate Social Responsibilities & Business Ethics” on 12th Oct 2007 in Sacred Heart College (Autonomous) Tirupattur.

Organizing Committee member for State Level Conference on “Insurance, it’s Prospectus, Challenges &Trends” in Department of Business Administration, Sacred Heart College (Autonomous) on 28th Aug
Organizing committee member for the State Level Conference on “Innovations in Modern Management” Organized by Department of Business Administration, Sacred Heart College (Autonomous) on 23rd Sep 2011.

GUEST LECTURES DELIVERED

Delivered talk on challenges involved in Skill Development in One day conference organized by Department of Business Administration, Sacred Heart College, Tirupattur on March 3 2023.

Online Guest Lecture given to KMG College students on “Entrepreneurship Skills “ on 7^th January 2023.

Acted has a moderator for Edusights 2022 organized by Sacred Heart College (Autonomous) Tirupattur on 27^th October 2022
Acted has resource person faculty Development Program on “Outcome Based Education” Organized by Brindavan College, Bengaluru on 24 June. 2020.

Delivered a lecture to all the faculties in Priyadarshini Engineering College on the topic “Quality Improvement through innovative and Best Practice in Teaching and Learning” on 22-04-2017.

Given an invited talk to Employees working in Exide Life Insurance on “How to be an effective sales person” on 05-02-2017 at Yelagiri Hills.

Delivered a guest lecture to Priyadarshini Polytechnic College students on the “Merits and demerits of having cashless bank transactions- Digital Economy” on 13-01-2017.

Acted has a Resource Person/Chief Guest for state level seminar on Entrepreneurship- An Empowerment for Graduates organised by Department of Business Administration, M.G Arts and Science College, Gudiyattam, on 23rd Aug 2016.

ü Guest Lecturer given to BBA students of Dharmapuri Govt Arts College on “Stress

Management” on 25th Nov 2015.

ü Guest lecture given to NSS students of sacred heart college (Autonomous) on 25^th

October 2012.

PARTICIPATION IN WORKSHOP, FDP AND SEMINAR

Participated in A four day FDP on Effective Research Paper Writing –Articlethon 23 from 15/02/23 to 18/02/23 organised by VIT Business School, Vellore.

Participated in FDP on Skill Development and Entrepreneurship organised by Thiruvalluvar University from 20.02.2023 to 22.02.2023

Participated in the One Day workshop on “Intellectual Property Rights &Innovations” Organized by PEC Research &Development cell, Vaniyambadi on 14^th December 2017.

Participated in the One day Workshop on “Myths and realities of R&D at colleges: Opportunities, challenges &Report Writing and Plagiarism checking”, Organized by PEC Research &Development cell, Vaniyambadi on 18^th November 2017.

Participated in the One day National Level workshop on “Research Methodology &Data Analysis by using SPSS”, organized by Department of Management Studies, Priydarshini Engg College, Vaniyambadi on 31^stMarch 2017.

Participated in the One day National Level Seminar on “Impact of Demonetization &Budget 2017” on 23^rd February 2017. Organized by PG Department of Commerce, Sacred Heart College, Tirupattur.

Participated in the Two Day National Level Seminar on “Quality Improvement through Innovative and Best Practices in Teaching Learning Process” on 10^th and 11^th Feb 2017 organised by KPR Engg College, Coimbatore.
Participated in the National Level Workshop on “Campus to Corporate” organized by Department of Management studies, Sri Vidhya Mandir Arts and Science College, Uthangarai on 04-02-2017.

Participated in the Two Days National Level Faculty Development Program on “Structural Equation Modeling using Smart PLS” Organized by Department of Management Studies, Priydarshini Engg College, Vaniyambadi on 27^th and 28^th Jan 2017.

Participated in Two Days Faculty Development Program on “Presentation Skills” Organized by ICT Academy in Association with Priyadarshini Engg College, Vaniyambadi on January 6^th and 7^th

Participated in National Level Faculty Development Program on “Funding Agencies Research Grant and Proposal Writing on 20^th Dec 2016. Organized by St. Joseph College of Commerce (Autonomous), Bangalore.

Participated in the two day National Workshop on “Structured Equation Modeling (SEM) using SPSS &AMOS for Quantitative Data Analysis” on 21^st and 22^nd November 2016. Organized by Sri Sai Ram Institute of Management studies Chennai.

Participated in the One day workshop on “Writing Research papers, Research Proposals& Awareness on funding Mechanisms” organized by Priyadarshini Engg College, Vaniyambadi on 11th

Participated in the State level seminar on “Entrepreneurship – An Empowerment for Graduates” Organised by Department of Business Administration, M.G College of Arts and Science, Gudiyattam on 23rd Aug 2016.

Participated in the National workshop on “Research Methodology in Basic Sciences, Engineering & Technology”. Organised by Priyadarshini Engg College, Vaniyambadi on

13th May 2015.

Participated in National Workshop on “Advanced Data Analysis & Structural Equation Modeling (SEM)” Organised by VIT Business School, VIT, Vellore . Held on 15th – 17th Aug

Participated in UGC Sponsored workshop on “Software Resources for Researchers”
Organised by Islamiah College Vaniyambadi on Jan 27th

Participated in the Workshop on “Using Statistical Package for Social Sciences (SPSS)” Organised by PG Department of commerce, Mardur Kesari Jain College for women, Vaniyambadi on 1st Sept 2012.

Participated in the workshop on Campus to Corporate organized by the department of Business Administration at Yelagiri on 27th Feb 2012. Participated in the “Research Craft A Workshop for Research Scholars” Organised by PG Department of commerce, Mardur Kesari Jain College for women, Vaniyambadi on 4th and 5th November

Participated in NAAC Sponsored National Level Workshop on Enhancing Quality of Higher Education Institutions Through Quality Assurance Cell (IQAC) Organized by Sacred Heart College (Autonomous) Tirupattur on 9th and 10th Sep
Participated in the workshop on Leadership skills organized by the Department of Business Administration at Yelagiri on 25th Feb 2011.
Participated in the workshop on Team Building organized by the Department of Business Administration
at Yelagiri on 9th Feb 2007.

GENERAL ARTICLE IN NEWSPAPER

Published an articles on “Requisites for Winning” Which is published in The Hindu - English Newspaper on 27-05-2017.

Published an article on “10 Good Reasons to Study Finance in MBA Program” which is published in The Hindu - English Newspaper on 18-6-2016.

QUESTION PAPER SETTING:

Appointed has Annamali University question paper setter for MBA Department.

University Question setter for Sacred Heart College (Autonomous) for BBA and MBA Department
Question Paper setter for Sri Vidhya Mandhir Arts and Science college (Autonomous) for Department of Business Administration

INDUSTRY EXPERIENCE

v Worked as a Group Sales Manager in ING Life Insurance at Vellore for 4.5 years

Roles and Responsibilities:

Building up a team of Advisors, through personal contacts, database hunting, reference gathering & Agency Developme
Daily monitoring & following process for driving sales through advisor
Doing Performance Review of Advisor
Handling 2 Sales Managers and Financial Consultants in my team and driving them for the busine
Supporting in the field of recruitment of advisors and giving training to sales managers &

Consultants.

Identifying specific training needs and facilitates and skill development through various measures like coaching, mentoring.
Delivering consistent sales output by utilizing the available resource

ACHIEVEMENTS IN INSURANCE INDUSTRY

I achieved nationwide 5th rank in the month of March 2007 for logging 110 proposals in a single month

I have visited SOUTH AFRICA- for the achievements of sales target announced by the company were only top 50 sales managers will be taken and i was one among them and attended the conference conducted there for about Insurance.

I have visited LONDON in for the achievement of sales target announced by the company were only top 50 sales managers nationwide will be taken and i was one among the

Conducted more training class on insurance and created more awareness about insurance in the field and supported the company in many ways.

I have collected 3Crore of premium in ING LIFE from the date of joining.

I was always rated between one & two in all my promotions at ING

PERSONAL DETAILS & SKILLS

Languages Known : Tamil, Telugu, and English.

Area of Interest : Job Burnout. Organizational Commitment, OCB

Skill Set : Ability to deal with students diplomatically, Team Facilitator, Good Communication and Interpersonal Skill.

DOB : 13.06.1979.

Father’s Name : Dakshinamurthy. G Nationality : Indian.

Religion : Hindu.

Permanent Address : 20/B Sakthi Nagar.

Tirupattur. Vellore Dt 635601.

Declaration

I hereby declare that the details mentioned are true to the best of my knowledge.

Publications

International Conferences

[1]

â€˜Akshayaâ€™ an initiative of the Government of Kerala launched in November 2002. It envisioned at enhancing the spread of e-literacy, among public with added focus in rural areas, through Public Private Partnership (PPP) mode. It brought to develop the enormous managerial and entrepreneurial talent that remains untapped. The number of women entrepreneurs who have come forward with the choice of a career by starting an Akshaya Telecentre is significant. A telecentre is a community centre that offer Dr. Srinivasan. K, Dr. D. Vetrivelan, Dr. S.Mohan raju In Wisdom Publication , Vaniyambadi , Aug 2025.

Abstract [+]

National Conferences

[1]

Artificial Intelligence in Employeeâ€™s Recruitment process Dr.Srinivasan K, Dr.G. Shoba & Dr. D. Vetrivelan In Wisdom India Publication Bangalore, Vaniyambadi , Aug 2023.

Abstract [+]

[2]

Revolutionizing Hr: The Evolution and Adoption of Chatbots and Virtual Assistants Dr.D.Vetrivelan & Dr.Krishnamoorthi In Wisdom India Publication Bangalore, Vaniyambadi , Aug 2023.

Abstract [+]

Books

[1]

Implications of Full Range Leadership on Teenagersâ€™ Self-Esteem: The Role of Salesian Institutions in Higher Education J. Anandraj, D. Vetrivelan, J. Berkmans & G. Murugan In Springer , , Oct 2025.

Abstract [+]

[2]

Entrepreneurship and Startup Management Dr.A.Karthik, Dr.D.Vetrivelan Sr.S.Senthikumar In Universal Research Academy, Vellore &Chennai, Aug 2023.

Abstract [+]

Workshops and Seminars Attended

FDP National Levels

[1]	Synergy of Sustainability and Technological Innovation viksit bharat 2047 Attended, Banagalore , 03 Nov 2025 to 07 Dec 2025

National Seminars

[1]	Preparing Hr for the future AI Driven Skill Development and Training Initiatives Organized, Vaniyambadi , 19 Oct 2023 to 20 Feb 2024

International Workshops

[1]	Research Methodology Attended, Online, 09 Oct 2023 to 14 Oct 2023

National Workshops

[1]	Entrepreneurship Development and Innovation Institute (EDII-TN) Attended, Tirupattur, 27 Oct 2025 to 27 Oct 2025
[2]	Theories in Learning &Curricula Design Organized, Vaniyambadi, 16 Feb 2024 to 17 Feb 2024

International Conferences

[1]	International Conference on Fostering Sustainable Development Goals Attended, Bangalore, 27 Jul 2023 to 28 Jul 2023

Others

[1]	IIC Regional meet Attended, Chennai, 28 Nov 2025 to 28 Nov 2025

Dr. MERLIN MYTHILI NELSON M.B.A.,M.A.,MHR.,Ph.D.,

Director

Faculty Profile Dr Merlin Mythili Nelson, Director-Teaching Learning Centre, Email: director.tlc@mkjc.in Educational Qualifications: PhD

Faculty Profile

Dr Merlin Mythili Nelson,

Director-Teaching Learning Centre,

Email: director.tlc@mkjc.in

Educational Qualifications:

PhD (2013) in Management, Mother Teresa Women’s University.
MHR (2002) in Human Rights, Pondicherry University.
SLET(1999) - Passed State Level Education Testing (SLET) for Lectureship in Management.
M.A (1998) in English, University of Madras
MBA (1996) - Vellore Engineering College, University of Madras.
B.Sc (1994) - Chemistry, Auxilium College, University of Madras.

Certifications

Certified ATLAS.ti Professional Junior Trainer.
Certification in Qualitative Data Analysis with ATLAS.ti 9 Windows.
Qualitative Analysis with NVivo from Udemy – June 2020.
SAATA Diploma in Transactional Analysis – April, 2020.
The Science of Well-Being from Yale University via Coursera – January 2020.

Profile Summary:

Dr Merlin Mythili Nelson is currently Director Teaching Learning Centre at MKJC for Women (Autonomous). She has a PhD in Management from Mother Teresa Women’s University, Kodaikanal, and has done her MBA from Vellore Engineering College (Madras University) along with postgraduate degrees in English (Madras University) and Human Rights (Pondicherry University).

In her twenty-five years of academic and research experience, Dr Merlin Mythili has worked as Lecturer at Auxilium Collge, Lecturer and HOD at Marudhar Kesari Jain College for Women, Lecturer at VIT Business School, Vellore Institute of Technolog. She went on to become Associate Dean (Academics) at IILM Institute for Higher Education, New Delhi and later served as Associate Professor and PGDM Programme Head at Rajalakshmi School of Business, Chennai. She has been on a faculty exchange programme to the School of Management, University of Bradford, UK and has taught in their offshore Undergraduate and Postgraduate Degree Programmes at IILM in India.

MDPs, FDPs conducted and Invited Guest Lectures:

Invited as Guest Speaker at The Takshilah Global School, Ambur and spoke on Nurturing Resilience in Children - Exploring Parental Challenges on 13 December, 2025.
Adjunct faculty and resource person for the MDPs for Maruti Suzuki Showroom Managers conducted by IMT Ghaziabad, from January 2023 to July 2024.
Conducted Freelance online workshops in Qualitative Research, Coding for Thematic Analyses and Coding using ATLAS.ti (for faculty and Research scholars in Management and Social sciences).
Conducted in person workshop on “Qualitative Research using ATLAS.ti” for research scholars of the department of Commerce, School of Social Sciences and Languages, VIT on January 9 and 10, 2024.
Conducted in person workshop on “Qualitative Research using ATLAS.ti” at Indus Business Academy Bangalore, August 5, 2023.
Conducted in person workshop on “Coding using ATLAS.ti for Qualitative Research” as part of the Refresher Course on Qualitative Analysis, SLR and Data visualization at Prestige Institute of Management & Research, Gwalior, August 8 to 12, 2023.
Conducted Online Sessions on “Coding using ATLAS.ti for Qualitative Research” as part of the Refresher Course on Business Analytics for Management Decisions conducted by Prestige Institute of Management & Research, Gwalior in association with CII, May 15 to May 31, 2022
Conducted a five- day (30 hours) workshop on “Scholarship of Teaching and Learning” for faculty of Marudhar Kesari Jain College for Women, Vaniyambadi, Vellore from October 2019 to February 2020.
Organised and conducted a five- day (30 hours) workshop on “Persuasive selling Skills for Professional Success” for the third-year students of REC, 26 March – 30 March, 2018.
Conducted a one-day training programme on “Motivation and Work Ethics” for School Teachers of Kingston Schools, Vellore on 27^th May, 2016
Conducted a five-day programme on “Persuasive selling Skills for Professional Success” for the third-year students of REC in September 2016
Was Resource Speaker on “Emotional Literacy” at the HR Conclave on Best Practices for Sustainable corporate readiness at conducted by REC Raintree on 10^th Feb, 2016
Conducted a workshop on “Teambuilding and Motivation” –VW Susee motors April 5, 2015
Conducted a one-week training programme for RRPL graduate Engineer trainees on “Interpersonal Skills, office etiquette, presentation skills and report writing” from May 11 to May 20, 2015
Developed and conducted a career enriching programme in “Interpersonal Skills” for students of B.Tech, M.Tech, MIB & MBA students at VIT. 2004
Was resource person in a UGC sponsored workshop for faculty and executives from industry on “Interpersonal Skills” at VIT. 2004

Programmes Designed and Delivered as Director of the Teaching Learning Centre for the AY 2024-25

Was Resource Person in Faculty Induction Programme conducted for new faculty on 1.6.24
Conducted an FDP on Step up to Teach, Learn and Thrive in Teams for senior faculty members from 22.7.24 to 5.8.24
Conducted an FDP on Scholarship of Teaching and Learning for junior faculty members from 22.7.24 to 5.8.24
Conducted a Training Programme on the use of HiGrade and LMS as part of academic delivery and documentation to faculty members on 28.10.2024 and 8.11.2024
Designed, facilitated and delivered an FDP on Organisational Citizenship to thrive and grow at work for young faculty members 13.11.2024 to 18.11.2024 (FN Sessions)
Designed, facilitated and delivered an FDP on Learning to Lead Self and Others for senior faculty members in Leadership positions 13.11.2024 to 18.11.2024 (AN Sessions)
Conducted a Training Programme on PO-CO Attainment for all faculty members on 27.11.24
Facilitated a Leadership Programme on People and Process Excellence for the MKJC trust members on 30.11.24
Conducted a Refresher on LMS on 7.12.24 for all faculty members.
Conducted motivational sessions for Non-Teaching Staff on 20.12.24 and 21.12.24
Conducted a three-month programme titled Mentoring through Microteaching designed to mentor and groom young faculty into effective teachers through the Microteaching method from January 25 to March 25.
Facilitated a brainstorming session on Mindful leadership for Brand MKJC for the Top Leadership Team on 25.1.25 and 29.1.25
Facilitated a Curriculum Design and Development Workshop 3.02.2025 to 7.2.2025 as part of the pre-BOS preparation of curriculum for the next academic year.
Delivered a session on “Disruptive Workplace: Adapting to HR Challenges and Beyond” in the national Conference on Disruptive Innovations: Redefining Tomorrow’s Business Landscape organized by School of Business, MKJC for Women (Autonomous) on 7.3.2025.
Conducted an FDP on Pedagogical Approaches and Interactive Learning for two batches of faculty from 13.05.25 to 17.05.25 and 19.5.25 to 23.5 25

Programmes Designed and Delivered as Director of the Teaching Learning Centre for the AY 2025-26

Was Resource Person for the Faculty Induction Programme conducted from 2.6.25 to 4.6.25
Was Guest Speaker on Readers Day at MKJC on 19.6.25
Conducted a Refresher Programme on HiGrade and LMS for Faculty members 5.7.25
Was Resource person for PG Induction and gave a guest talk on Higher Education for a purposeful life on 7.7.25
Conducted a one-month FDP on Professionalism in Teaching for faculty members from 11.8.25 to 16.9.25
Was Resource person in a Research Workshop on Problem identification and formulation/Art of writing a review of Literature for faculty members of School of Business and Commerce conducted from 27.10.2025 to 31.10.2025
Conducted a Refresher programme on LMS on 6.11.25 and 7.11.25
Conducted a National Workshop on Thematic Analysis for Qualitative Research using ATLAS (Hybrid Mode) from 31.10.2025 to 01.11.2025

Research Interests:

Dr Merlin Mythili has been a prolific resource person as a research trainer. She is a certified professional trainer in ATLAS.ti – a qualitative research tool and has conducted many workshops on qualitative research methods. Her teaching and research interests include, Communication at workplace, Organizational Culture, Diversity and Inclusion Management with a specific focus on Gender issues in Management.

Google Scholar link: https://scholar.google.com/citations?user=TixxL3MAAAAJ&hl=en

Publications

International Journals

[1]	Relative importance of various sources of information for equity investment decisions: A demographic study of Indian Investors Bhatia, M & Nelson M. M. In International Journal of Business Excellence , , Aug 2025, Volume: 36 No. 4, Page: 507. Abstract [+] The purpose of this paper is to comprehend the relative importance of various sources of information that different groups of investors rely upon while making investment decisions. The paper puts forth the specific significance of certain sources that might help understand the investor psyche of the various investor groups. Questionnaire-based survey research was conducted and responses of 276 respondents were analysed using descriptive statistics and non-parametric tests. The study reveals that while women investors relied more on advice from family, friends, and stockbrokers; investors who worked within the financial investment sector, preferred personal knowledge of the company and analysis and investors who took greater risks, made higher investments and stayed longer holding their stocks relied more on analytical decision-making based on corporate reports. These findings emphasise the benefits of investor profiling according to the various demographics and how it can help investment advisory firms to approach different investor groups.
[2]	Impact of Organizational and Supervisory Support Perceptions on the Turnover Intentions of Working Mothers-to-Be: A Study of the Indian IT Sector. Agarwal, B. & Nelson, M. M. In International Journal of Business Analytics, , Dec 2023, Volume: 10(1), Page: 1-15. Abstract [+] The purpose of the paper is to examine the various factors that influence turnover intentions of working women at the threshold of motherhood. The impact and interrelationships of variables like organisational and supervisory support perceptions, flexible-work-options, work-family conflict, job and family satisfaction, and their effect on turnover intentions are examined. A questionnaire survey of 203 working women of three categoriesâ€”women undergoing infertility treatment, pregnant women, and new mothers of the Indian IT sectorâ€”was conducted and hypotheses tested through structural equation modelling. Results validated the model developed and confirmed the causal relationships whereby employees working in family-supportive work environments experienced lower levels of work-family conflict, and reduced work-family conflict thereby led to greater job and family satisfaction followed by lesser turnover intentions. The study reiterates the need for organisations to offer specific policies that allow working-women to continue their careers as they go through motherhood.
[3]	The Rigmarole of Negotiating Double Binds: A Qualitative Study of Indian Women Academicsâ€™ Work-from-home Routines in COVID-19 Times. Nelson, M. M., & Agarwal, B. In South Asian Journal of Business and Management Cases, , Nov 2023, Volume: 12(3), Page: 372-389. Abstract [+] This study explores how Indian women academics navigated the responsibilities of home, care and paid academic work during the COVID-19 pandemic through the intersectional lens of gendered family role identity and workâ€“home boundary theory. Using a qualitative interpretivist approach and thematic analysis, 30 women academics were interviewed on their work-from-home experiences. The findings show that women struggled to negotiate the increased workâ€“family conflict due to reinforced gendered family role expectations and increasing invasion of work into home space. The study reveals the double bind whereby women are caught wanting to excel both at work and home. Flexible work options may not help Indian working women to achieve workâ€“family balance due to the continued devaluing of care work and the subservient social status of women within the Indian family structure. Despite educational upliftment and financial independence, gender remains at the bottom of the intersectionality of various types of inequalities that affect Indian women academics.
[4]	Support perceptions, flexible work options and career outcomes: a study of working women at the threshold of motherhood in India. Shanmugam, M. M. & Agarwal, B. In Gender in Management: An International Journal, , , Jun 2019, Volume: 34 (4), Page: 254-286. . Abstract [+] Purpose This study aims to explore the leaky pipeline issue (attrition of working women due to motherhood) in the Indian information technology (IT) sector. The study analyses the effect of organisational and supervisory support perceptions on the use of flexible work options and its relationship with career outcomes in terms of job satisfaction, work-life conflict and turnover intentions. Design/methodology/approach A survey questionnaire to test the hypotheses was returned by 203 working women of the Indian IT sector belonging to three categories, namely, women undergoing treatment for infertility, pregnant women and women who had recently given birth at the time of the survey. Findings The findings state that the use of flexible work options significantly reduce work-life conflict, decrease the intention to turnover and increase job satisfaction, with organisational and supervisory perceptions playing a significant moderating role. Research limitations/implications The findings are based on self-reported responses. Nevertheless, the study provides insights into the work-life priorities of Indian women at the time of motherhood and opens up specific research opportunities to address the leaky pipeline due to pregnancy and childbirth. Practical implications Organisations should take genuine initiatives to effectively use the flexible work options and provide supervisory training for increased sensitivity to help reduce role conflict and let working women make informed choices in their careers and lives at the time of childbirth. Originality/value The paper could be the first known paper to study this special category of working women at the threshold of motherhood in the Indian IT sector.
[5]	Exploring Autonomy through Time Structuring 5. Shanmugam, M. M. In The South Asian Journal of Transactional Analysis , , Jan 2019, Volume: 5(1), Page: 61-68. . Abstract [+] Merlin Mythili has explored how she has uncovered her tactics of structuring her time, to best suit her ability to interact socially. In this personal narrative, she unravels the Transactional Analysis concept of basic hungers, as she explains how they play out for her and why. Merlin then associates these hungers with how she spends her time and mingles or keeps away from others. Her exploration leads her to understand the psychological games she plays, wittingly or unwittingly and their outcomes. Armed with this knowledge, the author shares her way of accepting erself, using her time with heightened awareness and striving for autonomy, much like a natural child.
[6]	Impact of parenthood on womenâ€™s careers in the IT sector â€“ a study in the Indian context. Shanmugam, M. M. In Gender in Management: An International Journal, , , May 2017, Volume: 32(5), Page: 352-368. Abstract [+] Purpose The purpose of this study is to analyse the impact of certain factors (such as working mothersâ€™ attitudes towards career role salience, notion of career success, work-life balance and the impact of organisational support systems available for childcare) on career persistence, despite parenthood, and career re-entry after parenthood. It is conducted in relation to new age, young working mothers of the booming IT sector in India. Design/methodology/approach A survey questionnaire was administered to 138 working mothers in the IT sector to analyse the impact of working mothersâ€™ career role salience, notion of career success, work-life balance and the impact of organisational support systems available for childcare on career persistence, despite parenthood. Findings The findings state that re-entry is also a growing phenomenon, in as much as career breaks are an accepted reality. Career role salience and notions of career success are important predictors of career re-entry of young mothers. Most importantly, this study highlights the significant role of the trusted, extended family support system, that is characteristically unique to Indian social fabric, in enabling womenâ€™s career persistence and career re-entry after motherhood. Research limitations/implications Like most survey research, this studyâ€™s validity is also limited to the findings on the self-reported responses. Nevertheless, the study points to new areas to be researched, such as the possibility of the same findings with older mothers who have spent considerable years in their careers, or whether the same sample would answer differently after a few years. Practical implications The paper includes implications for society and organisations, concerning opting out, and for undertaking genuine initiatives to enable and support women to re-enter their careers after breaks, so that the decision to persist, exit or re-enter their careers remains the privileged choice of women employees. Originality/value The paper fulfils an identified need to study how parenthood affects womenâ€™s careers in the IT sector and need for organisations in India to understand the practicality of women employeesâ€™ needs to integrate work and life.

National Journals

[1]

Women from the Lowest Economic Strata in Unconventional Jobs: An Indian Perspective Shanmugam, M. M., Sudhakar, B., Dey, S. & Toppur, B. In Research Bulletin, ICAI, , Jan 2017, Volume: . 42 (4), Page: 175-186.

Abstract [+]

International Conferences

[1]	Impact of Parenthood on Womenâ€™s Career in the IT Sector- A Cass Study in the Indian Context. Shanmugam, M. M In 9th Biennial International Interdisciplinary Conference. Keele University. UK, Keele University. UK, Jun 2016. Abstract [+] Until recently, the traditional career advancement model, with an emphasis on full-time, long-term organizational employment and extensive commitment to oneâ€™s organization, has always formed the basis for studying gender issues in organizations (Valcour & Ladge, 2008). In the context of todayâ€™s knowledge driven economy, todayâ€™s modern organization is more characterized by downsizing, constant competitive pressures, democratization of work life, decreased job security, increased workforce diversity, expanding use of outsourcing and part- time and temporary employees (Sullivan and Baruch, 2009) . Moreover, there is evidence of poignant changes in individualsâ€™ attitude towards their careers due to many factors like increasing life spans and work lives; changing family structures; including the increasing number of dual-career couples, single working parents, and employees with eldercare responsibilities; and an ever-growing number of individuals seeking personal growth and development rather than seeing jobs in the traditional light of earning livelihood (Sullivan, 2010). All these factors have made individuals (irrespective of gender, age, ethnicity) to rethink their career outcomes and thereby to initiate self-directed careers (Tharenou, 2009). Many individuals have begun choosing lateral, or even downward, job moves to fulfill personal needs (Hall, Gardner & Baugh, 2008). This paper aims to study the Inclusion support provided by Indian Organizations in the IT sector to women at various stages of their career specially their reentry after parenthood. The paper also explores the challenges in implementation of the various support mechanisms devised to facilitate smooth reentry and absorption of women due to parenthood. The paper intends to study the opportunity costs of parenthood and childcare responsibilities and their impact on womenâ€™s career advancement in the IT sector.
[2]	Symbolic Icons of Empowerment: A Case Study on the Organizational Challenges that Ordinary Indian Women face in Unconventional Jobs. Shanmugam, M. M. In The Bridge, 27th Standing Conference on Organisational Symbolism. Copenhagen Business School & Malmo University. , Copenhagen Business School & Malmo University. Copenhagen. Denmark & Malmo University. Malmo. Sweden. , Jul 2009. Abstract [+] One of the enduring commonalities amongst the otherwise diverse and varied social frameworks of civilizations across the world and across timeline is the almost similar social status accorded to women in these societies. The treatment meted out to women in various societies over the years is characterized by the systemic discrimination and the subordinate role they play in the family and society at large. This has been the common feature of the social relationship and status that women hold not only across societies but within the social classes of every society including the Indian society. This is an exploratory study based on narrative research that ventures to examine the changing social and economic status of Indian women belonging to the backward classes within the ingrained caste framework that till today defines to a great extent the social and cultural fabric of the Indian society. This work seeks to understand the specific barriers (organizational and otherwise) that Indian women below poverty line face and their attempts to overcome them in their pursuit of economic independence and social upliftment through unconventional jobs. This study ventures to chronicle the familial influences, within the social and cultural milieu and background, their personality traits and their collective impact on their decision to pursue such unconventional jobs successfully.
[3]	Managing Cultural Diversity at Workplace - An Indian Perspective. Shanmugam, M. M. In the Fourth AIMS International Conference on Management of AIMS International and IIM Indore. Indore. , IIM Indore. Indore, Dec 2006. Abstract [+] The overwhelming growth in international business propelled by globalization has encouraged an enormous global mobility of not only workforce but work stations (read MNCs) too than ever before. This migration of people and global organizations does not mean universality in workplace behaviour and management. Rather, the implications of globalization on workforce diversity, therefore workplace behavioural management are profound and direct. This paper attempts to orient the readers to the present scenario of cross-cultural workplace behaviour and management with an Indian perspective and profile the diversity management practices, features, problems and techniques of Multinationals in India and Indian multinationals aboard.

Books

[1]	Basics of Qualitative Research Nelson M M In MKJC Publishers, , Dec 2024. Abstract [+] This book on Basics of Qualitative Research is an attempt to present in a very simplified manner, the three types of research designs and the nuances and layered aspects of research with specific focus on qualitative research using the Saundersâ€™ Research Onion Model. This book has to be understood in two parts. Part One delves on the theoretical aspects of the seven layers of the research onion which include, research philosophies, approach to theory development, three types of research design, strategies of inquiry, time horizon, data collection techniques and data analysis procedures. Part two consists discussion of some famous research studies. These research studies are used to help the reader better understand how these research layers are found in the research examples discussed.
[2]	In pursuit of that elusive progeny: Inspirational stories of the great Indian Middle-Class Shanmugam, M. M. In Kindle Edition, , Oct 2018. Abstract [+] Compassion and empathy make human life endearing and worthy to live. The short stories in this book nudge the reader to empathize with the ordinary yet inspirational characters as they go through unfathomable struggles in their mediocre lives. Be it a young Shruti who relentlessly pursues her elusive motherhood, an old Ranjidham who has lived all her life waiting for something or somebody or Adityaâ€™s mother who finally lets go and embraces detachment, this book celebrates the dignity and courage of a motley of characters in the face of adversity.
[3]	Quality Improvement in Real Sense or Just a Quick Fix? In Archana Krishan (Eds.), Cases on Quality Initiatives for Organizational Longevity Shanmugam, M. M. & Popli, S. In IGI Global Publisher: Pennsylvania (USA)., , Sep 2018. Abstract [+] High quality education has always been an aspiration for an average Indian student and an area where every parent is willing to invest. Quality offered a differentiation opportunity to business schools, and a market opportunity to the numerous ranking, rating, certification, and accreditation bodies. Today there are statutory accreditations (NBA and NAAC), national rankings (Business World, Business Today, IMRB, People Matters), international rankings (FT QS), and international accreditations (SAQS, AACSB, EDUIS, EPAS, ACBSP, AMBA). While all of them claim to be different and serve different missions and objectives, a business school essentially adds it to their portfolio as a feather in the cap. Do these rankings, certifications, and accreditations really make a difference? Do they really improve quality of education? The case study documents a business school and its journey through quality and accreditations. The names and instances have been fictionalized. The case, however, captures the situation, challenges, and opportunities.
[4]	Cultural Diversity at Workplace: An HR Concern. In Saiyyaddin.M & Desai.T.P (Eds.), Emerging Issues in HRM: An Indian Perspective. Shanmugam, M. M. In Excel Books, , Nov 2007. Abstract [+] Tremendous growth in international business has shrunk the world into a global village and yet the cultural diversity continues to play a significant role in the corporate world. The paper on Cultural Diversity at the Work Place: An HR Concern suggests that diversity should be seen as opportunity and the work force should be encouraged to discuss and understand diversity to create a more conducive work environment. How should organizations socialize a new recruit in its culture? A large number of organizations are paying serious attention to the mentoring process to assimilate the culture. The paper examines the concept of mentoring in Business Organizations. Quoting an example of actual mentoring process in an organization, it shows its significance in terms of improved productivityÂ andÂ efficiency.

Workshops and Seminars Attended

National Workshops

[1]	Thematic Analysis for Qualitative Research using ATLAS (Hybrid Mode) Organized, MKJC, Vaniyambadi, 31 Oct 2025 to 01 Nov 2025

National Conferences

[1]	CII Edutech Conference Attended, Chennai, 28 Nov 2025 to 28 Nov 2025

Trainings

[1]	Curriculum Design and Development Workshop Organized, MKJC, 03 Feb 2025 to 07 Feb 2025

Dr. G DEEPALAKSHMI MBA.,MMM.M.A.,M.Phil.,Ph.D.,SET.,M.COM.,

HOD & Associate Professor

Faculty Profile Dr. G. Deeplakshmi Assistant Professor & Head, PG & Research Department of Business Administration Ed

Faculty Profile

Dr. G. Deeplakshmi

Assistant Professor & Head, PG & Research Department of Business Administration

Education

Ph.D. (2016) – Mother's Theresa Women's University, Kodiakkanal

SET (2016) - Mother's Theresa Women's University, Kodiakkanal

M.Com. (2016) – Mother's Theresa Women's University, Kodiakkanal

MBA (2010) - Mother's Theresa Women's University, Kodiakkanal

M.Phil (2008) - Vinayaga Mission University, Salem

MMM (2007) - Mother's Theresa Women's University, Kodiakkanal

BBM (2000) - Vellalar College, Erode

E- Mail: hod.bba@mkjc.in

Google Scholar I'd: hod.bba@mkjc.in, link: https://scholar.google.com/citations?user=Mp832n4AAAAJ&hl=en

Vidwan I'd: hod.bba@mkjc.in, I'd No: 253141

Orcid I'd: hod.bba@mkjc.in, I'd No: 0009-0000-7822-4053

Research gate I'd: hod.bba@mkjc.in

Staff Approval No: MKJCW/2016/7860

Ph.D. Guideship Approval No: TVU/R/CFR/Ph.D.Guideship/order/2021/296

Professional Experience

Assistant Professor & Head, PG & Research Department of Business Administration, Marudhar Kesari Jain College for Women, Vaniyambadi from 2007 till date

Current Research Interest

Management, Business Administration, Marketing

Current Research Guidance:

Ph.D. Research Scholars : 04

PG Students: More than 500

UG Students:More than 500

Publications

International Journals

[1]	A study on mobile markeitng and its impact on consumer buying behaviour J. Shema, Dr. G. Deepalakshmi In sodha prabha UGC care Group Journla, , Jan 2024, Volume: 49, Page: 2024. Abstract [+] A study on mobile markeitng and its impact on consumer buying behaviour
[2]	Global issues of sustainable development A. Athiyaveni, Dr. G. Deepalakshmi In UGC care group 2, Marudhar kesari jain college for women, vaniyambadi, Dec 2023. Abstract [+] Global issues of sustainable development
[3]	Impact of Integrated Artificial intelligence in Human Resource Management Functions Dr. G. Deepalakshmi In EISBN, , Dec 2023, Volume: 1, Page: 110. Abstract [+] Impact of Integrated Artificial intelligence in Human Resource Management Functions
[4]	A study on problem faced by women employees in the leather industry with special reference to Tirupattur District A. Ahiyaveni, Dr. G. Deepalakshmi In Shodha prabha UGC care journal, Shodha prabha UGC care journal, Nov 2023, Volume: 48, Page: 02. Abstract [+] A study on problem faced by women employees in the leather industry with special reference to Tirupattur District
[5]	A study on employee morale with special reference to Nippon electrical paint limited Dr. G. Deepalakshmi In UGC care group 2, Nippon electrical limited, Hosur, Jun 2023, Volume: XXI, Page: 20. Abstract [+] A study on employee morale with special reference to Nippon electrical paint limited
[6]	Relationship of Green HRM with environment performmance bibiliometric analysis and using scopus database Dr. G. Deepalakshmi In UGC care group 2, , Jun 2023, Volume: XXI, Page: 21. Abstract [+] Relationship of Green HRM with environment performmance bibiliometric analysis and using scopus database
[7]	consumer buying behaviour towards branded products with special reference to cosmetic items Dr. G. Deepalakshmi In South Indian journal of social science , , Dec 2022. Abstract [+] consumer buying behaviour towards branded products with special reference to cosmetic items
[8]	A critical investigation on the role of automation through AI in reducing workplacae stress among the employees in modern business organisations Dr. G. Deepalakshmi In Impact of integrated Artificaila intelligence in Human Resource Management Functions , , Dec 2022, Volume: 110, Page: -. Abstract [+] A critical investigation on the role of automation through AI in reducing workplacae stress among the employees in modern business organisations
[9]	A study on leadership style and thier impact on employee productivity in series pharma science LTd Dr. G. Deepalakshmi In UGC care group 2, KSRG Gardens, Hosur, Dec 2021. Abstract [+] A study on leadership style and thier impact on employee productivity in series pharma science LTd
[10]	IOT based CRM business enhance the environment for the different large scale conusmer based indusrty mobile network Dr. G. Deepalakshmi In Strad Research, , Nov 2021. Abstract [+] IOT based CRM business enhance the environment for the different large scale conusmer based indusrty mobile network
[11]	IOT based business intelligence to generate marketing outing Dr. G. Deepalakshmi In DCTH, IJBPAS, , Nov 2021. Abstract [+] IOT based business intelligence to generate marketing outing
[12]	Awareness of Green marketing in retailing and its impact environment Dr. G. Deepalakshmi In International journal of innovative technology and exploring engineering (IJITEE), , Dec 2019, Volume: 9, Page: 2S3. Abstract [+] Awareness of Green marketing in retailing and its impact environment
[13]	A study on dealers satisfaction on MPI LTD, Koothakkulam, Kochi A. Ahiyaveni, Dr. G. Deepalakshmi In Bonfring International Journal of Industrial Enggineering and Management Science, Koothakkulam, Kochi, Aug 2015, Volume: 5, Page: 329. Abstract [+] A study on dealers satisfaction on MPI LTD, Koothakkulam, Kochi

National Journals

[1]	An Effective Role of Artificial Intelligence In Banking Sector With Special Reference to Private Banks Dr.G. Deepalakshmi In Vilnius Tech, Thiruvalluvar University, Vellore, Jan 2025, Volume: 01, Page: 23. Abstract [+] -
[2]	E-Banking System: Pecular Features Challenges and Opportunities Dr.G. Deepalakshmi In Tec Empresarial, Thiruvalluvar University, Vellore, Feb 2024. Abstract [+] -
[3]	Marketing Management Dr.G.Deepalakshmi In Thakur Publications, Thakur Publications, chennai, Jun 2014. Abstract [+] Published a book named as Marketing Management

International Conferences

[1]	Reducing workplace stress through AI among the employees in modern business organisation Dr. G. Deepalakshmi In A critical investigation on the role of automation through AI, Marudhar kesari jain college for women, vaniyambadi, Aug 2023. Abstract [+] Reducing workplace stress through AI among the employees in modern business organisation
[2]	Ensuring a better life for present & Future Generation Dr. G. Deepalakshmi In Modern Perspective in Social Sciences, , Jun 2023. Abstract [+] Ensuring a better life for present & Future Generation
[3]	Preparing the HR for the future AI driven skills development and training initiatives A. Dixitha, Dr. G. Deepalakshmi In AI based Recruitment and selection strategies , Marudhar kesari jain college for women, vaniyambadi, Jun 2023. Abstract [+] Preparing the HR for the future AI driven skills development and training initiatives
[4]	Role of the innovation in entreprenuership Dr. G. Deepalakshmi In Innovation and Entreprenuership 5.0, , May 2023. Abstract [+] Role of the innovation in entreprenuership
[5]	A study on marketing strategies used in Agricultural sectors J. Shema, Dr. G. Deepalakshmi In Integrated farming and challenging faces in indian agricultural sector, Marudhar kesari jain college for women, vaniyambadi, Mar 2023. Abstract [+] A study on marketing strategies used in Agricultural sectors
[6]	Green HRM A revolution towards environmental sustainability B. Sakthimala, Dr. G. Deepalakshmi In Integrated farming and challenging faces in indian agricultural sector, Marudhar kesari jain college for women, vaniyambadi, Mar 2023. Abstract [+] Integrated farming and challenging faces in indian agricultural sector
[7]	A study on innovative farming in agricultural sector A. Ahiyaveni, Dr. G. Deepalakshmi In Integrated farming and challenging faces in indian agricultural sector, Marudhar kesari jain college for women, vaniyambadi, Mar 2023. Abstract [+] Integrated farming and challenging faces in indian agricultural sector
[8]	Histroy of our National Flag Dr. G. Deepalakshmi In Indian Independence conference, Marudhar kesari jain college for women, vaniyambadi, Dec 2019. Abstract [+] Histroy of our National Flag
[9]	â€œA study on impact of women entrepreneurshipâ€ Dr.G.Deepalakshmi In Shanlax International journal of commerce, commerce department in Marudhar kesari Jain College for Women, Vaniyambadi., Feb 2018. Abstract [+] a paper on â€œA study on impact of women entrepreneurshipâ€
[10]	strategic planning and business policy for marketing the renewable energy products Dr.G.Deepalakshmi In Shanlax International journal of management , vaniyambadi, Aug 2017. Abstract [+] paper on strategic planning and business policy for marketing the renewable energy products
[11]	â€Augmented contemporay Innovation in Multi Media (with Special Reference to tamil TV channels)â€ Dr.G.Deepalakshmi In Shanlax International journal of management, Marudhar kesari jain College for Women, Vaniyambadi, Aug 2017. Abstract [+] a paper on â€Augmented contemporary Innovation in Multi Media (with Special Reference to tamil TV channels)â€
[12]	â€self help group and thier purchases after joining in groupâ€ Dr.G.Deepalakshmi In Shanlax International journal of management, Marudhar kesari jain College for Women, Vaniyambadi, Aug 2016. Abstract [+] Published a paper on â€self help group and thier purchases after joining in groupâ€
[13]	â€œLifestyle changes through involvement in micro financingâ€ Dr.G.Deepalakshmi In Bonfring journal of management, Marudhar kesari Jain College for Women, Vaniyambadi., Aug 2015. Abstract [+] a paper on â€œLifestyle changes through involvement in micro financingâ€
[14]	â€œmicro finance and effective tools for poverty eradicationâ€ Dr.G.Deepalakshmi In Sacred heart journal of Science & Humanities, sacred heart college, tirupattur. , Jun 2015. Abstract [+] a paper on â€œmicro finance and effective tools for poverty eradicationâ€
[15]	â€œmoney laundering and tax havensâ€ Dr.G.Deepalakshmi In Journal of global financial system in the post â€“crisis era , University Of Madras, Chennai, Mar 2010. Abstract [+] a paper on â€œmoney laundering and tax havensâ€

National Conferences

[1]	â€œFuture business prospects and Opportunities with special reference to business persons in Velloreâ€ Dr.G.Deepalakshmi In MAYAâ€™S publication, Sacred Heart College (Autonomous), tirupattur., Jan 2018. Abstract [+] a paper on â€œFuture business prospects and Opportunities with special reference to business persons in Velloreâ€
[2]	â€œEmpowerment of women in contemporary Indiaâ€ Dr.G.Deepalakshmi In Raja Veliyeedu Publication, Thiruvalluar University (serkadu), Marudhar Kesari Jain College for Women, Vaniyambadi, Mar 2017. Abstract [+] a paper on â€œEmpowerment of women in contemporary Indiaâ€
[3]	â€œPerception on Spiritual and Belief on Invisible Power with Special Reference to College going Girls in Vaniyambadiâ€ Dr.G.Deepalakshmi In Shanlax International journal of management, Loyola College, Vettavalam. , Feb 2017. Abstract [+] a paper on â€œPerception on Spiritual and Belief on Invisible Power with Special Reference to College going Girls in Vaniyambadiâ€
[4]	â€œProblems in self help group in Indiaâ€ Dr.G.Deepalakshmi In Archers & Elevators Publishing House, College of Business Management in krishnagiri. , Mar 2015. Abstract [+] A paper on â€œProblems in self help group in Indiaâ€ .
[5]	â€œUses of social networking in todayâ€™s Dr.G.Deepalakshmi In Archers & Elevators Publishing House, College of Business Management in krishnagiri., Mar 2015. Abstract [+] a paper on â€œUses of social networking in todayâ€™sâ€
[6]	â€œself help group in Indiaâ€ Dr.G.Deepalakshmi In Journal of Global Competitiveness in business trends , Bargur arts and Science College,Bargur, Mar 2011. Abstract [+] paper on â€œself help group in Indiaâ€
[7]	women empowerment through entrepreneurship Dr.G.Deepalakshmi In Journal of improvement of women through entrepreneurship, Kumara Rani Arts and Science College, Coimbatore., Sep 2010. Abstract [+] paper on â€œwomen empowerment through entrepreneurship

International Seminars

[1]	A study on cyber crime and social media Dr. G. Deepalakshmi In Cyber law policies and procedures in banking sector, Marudhar kesari jain college for women, vaniyambadi, Apr 2022. Abstract [+] A study on cyber crime and social media

National Seminars

[1]	Research ethics A. Ahiyaveni, Dr. G. Deepalakshmi In JEC Publication, , Jun 2023. Abstract [+] Research ethics
[2]	consumer buying behaviour towards branded products with special reference to cosmetic items Dr. G, Deepalakshmi In Consumer buying behaviour , Marudhar kesari jain college for women, vaniyambadi, Nov 2017. Abstract [+] consumer buying behaviour towards branded products with special reference to cosmetic items
[3]	Problems and strategies faced in leather industries Dr. G, Deepalakshmi In Employement crisis and solution in vellore district with special reference to leather industry, Islamiah college, Vaniyambadi, Oct 2017. Abstract [+] Problems and strategies faced in leather industries
[4]	â€œSelf help groups in Vellore districtâ€ Dr.G.Deepalakshmi In JPS scientific publication ltd, Sacred Heart College (Autonomous), tirupattur., Oct 2015. Abstract [+] a paper on â€œSelf help groups in Vellore districtâ€ .
[5]	â€œManagement of women self help groupâ€ Dr.G.Deepalakshmi In Archers & Elevators Publishing House, College of Business Management in krishnagiri, Mar 2015. Abstract [+] paper on â€œManagement of women self help groupâ€
[6]	customer relationship in banking Sector in India Dr.G.Deepalakshmi In Journal of banking financial system , RNS Institute of Technology, Bangalore, Jun 2010. Abstract [+] paper on customer relationship in banking Sector in India

Books

[1]	Employee Engagement Stratergiesfor Hybrid Work Models in Modern Economies Ms B Sakthimala, Dr G.Deepalakshmi In Jhanvika Technologies Publishing House, -, Jun 2025. Abstract [+] -
[2]	International Business Management Dr.G. Deepalakshmi In Marudhar Kesari Jain College for Women (Autonomous), Vaniyambadi, Marudhar Kesari Jain College for Women(Autonomous), Vaniyambadi , Feb 2025. Abstract [+] -
[3]	Marketing Management Dr.G. Deepalakshmi In Marudhar Kesari Jain College for Women (Autonomous), Vaniyambadi, Marudhar Kesari Jain College for Women(Autonomous), Vaniyambadi , Jan 2025. Abstract [+] -
[4]	Computer Application in Business Dr. G. Deepalakshmi In Computer Application in Business, , Dec 2023. Abstract [+] CAB
[5]	The intersection of psychology and the modern workplace A. Ahiyaveni, Dr. G. Deepalakshmi In Peer reviewed , , Sep 2023. Abstract [+] The intersection of psychology and the modern workplace
[6]	Sustainable economic development indian perspective Dr. G. Deepalakshmi In Confernece , Vivekanandha College of Arts and Science, Thiruchencode, Apr 2023. Abstract [+] Sustainable economic development indian perspective
[7]	Social Psychology Dr. G. Deepalakshmi In Charulatha publications, Chennai , Nov 2020. Abstract [+] Social psychology

Others

[1]	Sustainability in Strategic Management: Analyzing the Triple Bottom Line in Corporate Decision-Making Dr.G. Deepalakshmi In Patent , -, Dec 2024. Abstract [+] -

Workshops and Seminars Attended

National Seminars

[1]	Micro finance and its impact in the scoiety Attended, Soka Ikeda college for Arts and Science for women, Chennai, 13 Oct 2023 to 13 Oct 2023
[2]	national seminar on employment crises and solution in vellore district-with special reference to leather industry Attended, Islamiah college(automonous), Vaniyambadi., 26 Oct 2017 to 26 Oct 2017
[3]	National seminar on demonetisation & Indian economy Attended, Sacred Heart College (Autonomous), tirupattur., 06 Sep 2017 to 06 Sep 2017
[4]	National seminar on corporate social responsibility Attended, Mazharul Uloom College, ambur , 20 Oct 2016 to 20 Oct 2016
[5]	national seminar on convergence of internet & commerce in modern era (A think-tank of technocrats and academics) Attended, Marudhar kesari jain College for Women, Vaniyambadi, 26 Feb 2016 to 26 Feb 2016
[6]	National seminar on Rural Marketing Attended, Sacred Heart College (Autonomous) Tirupattur., 21 Aug 2015 to 21 Aug 2015
[7]	international conference on international business scenario in Indian context Attended, Sacred Heart College (Autonomous), tirupattur., 09 Jan 2014 to 10 Jan 2014
[8]	State Level Seminar On â€œWaste Managementâ€ Attended, Sacred Heart College (Autonomous), tirupattur., 03 Oct 2011 to 03 Oct 2011
[9]	national level Seminar on Global Competitiveness in Business: Trends & Traits Attended, Government Arts and Science College for Women, Bargur., 10 Mar 2011 to 10 Mar 2011
[10]	national level seminar on â€œBest Practices in Higher Education with Reference to Rural Areasâ€ Attended, IQAC at Marudhar Kesari Jain College, vaniyambadi, 26 Feb 2011 to 26 Feb 2011
[11]	State Level Conference on â€œRetail Management in the Indian Scenarioâ€ Attended, Sacred Heart College (Autonomous), tirupattur., 24 Sep 2010 to 24 Sep 2010
[12]	National Level Seminar on Empowerment of Women Through Entrepreneurship- issues, Challenges & Opportunities Attended, Kumararani Meena Muthiah College of Arts & Science (Co-Ed), Chennai., 09 Mar 2010 to 09 Mar 2010
[13]	National Seminar on Challenges of the Changing Business Paradigms in the globalisation Era Attended, Pathyusha Institute of Technology & Management, 06 Oct 2009 to 06 Oct 2009
[14]	â€œInsurance â€“ Its Prospects, Challenges & Trends Attended, Sacred Heart College (Autonomous), tirupattur., 28 Aug 2009 to 28 Aug 2009
[15]	National level seminar on Understanding Consumers: Are/New Look Attended, Marudhar kesari jain College for Women, Vaniyambadi, 14 Aug 2009 to 14 Aug 2009
[16]	â€œModern Managementâ€ Attended, BBA, Marudhar Kesari Jain College, vaniyambadi, 06 Mar 2009 to 06 Mar 2009
[17]	â€œCorporate Social Responsibility & Business Ethicsâ€ Attended, Sacred Heart College (Autonomous), tirupattur., 12 Oct 2007 to 12 Oct 2007

International Workshops

[1]	Research Methodology Attended, SRM Institue, Chennai, 09 Oct 2023 to 14 Oct 2023
[2]	Decontructive reading and practice Attended, SRM Institue, Chennai, 11 Jul 2023 to 12 Jul 2023

National Workshops

[1]	workshop for research scholars Attended, IQAC at Marudhar Kesari Jain College, vaniyambadi, 11 Nov 2014 to 12 Nov 2014
[2]	national colloquium on emerging trends in Indian retail trade Attended, Marudhar kesari jain College for Women, Vaniyambadi, 08 Feb 2013 to 08 Feb 2013
[3]	SPSS a workshop for budding researchers Attended, IQAC at Marudhar Kesari Jain College, vaniyambadi, 01 Sep 2012 to 01 Sep 2012
[4]	workshop quality enhancement on 30th & 31st July 2012 at Attended, Sambhram institutions school of management, Bangalore, 30 Jul 2012 to 31 Jul 2012
[5]	Workshop for Research Scholars Attended, IQAC at Marudhar Kesari Jain College, vaniyambadi, 04 Nov 2011 to 05 Nov 2011
[6]	Workshop on the Application of Statistical Tools & Techniques for Researches Attended, University Of Madras, Chennai, 17 Dec 2009 to 18 Dec 2009

International Conferences

[1]	Integrated farming and challenging faces in Agricultural sector Attended, Marudhar kesari jain college for women, vaniyambadi, 01 Mar 2023 to 01 Mar 2023
[2]	international conference on new dimensions of commerce in the globalised era Attended, Marudhar kesari jain College for Women, Vaniyambadi, 27 Feb 2018 to 27 Feb 2018
[3]	international conference on augmented contemporary ideas and innovations in business interventions Organized, Marudhar kesari jain College for Women, Vaniyambadi, 17 Aug 2017 to 17 Aug 2017
[4]	international conference on Global business trends & revolution in India Organized, Marudhar kesari jain College for Women, Vaniyambadi, 11 Aug 2016 to 11 Aug 2016
[5]	international conference on prolific management crafts for global eminenece Organized, Marudhar kesari jain College for Women, Vaniyambadi, 13 Aug 2015 to 13 Aug 2015
[6]	international conference on innovations in functional management Attended, Sacred Heart College (Autonomous), tirupattur., 24 Sep 2014 to 24 Sep 2014
[7]	International Conference on Emerging Trends in E-Commerce Attended, University Of Madras, Chennai, 16 Mar 2011 to 17 Mar 2011
[8]	International Conference on â€œGlobal Financial System in the post-Crisis Era-Issues, Challenges & Opportunitiesâ€ Attended, University Of Madras, Chennai, 16 Mar 2010 to 17 Mar 2010

National Conferences

[1]	national conference on relevance of corporate responsibility in social development Attended, Sacred Heart College (Autonomous), tirupattur., 20 Sep 2016 to 21 Sep 2016
[2]	national conference on opportunities and challenges of Indian business in dynamic global environment Attended, Sacred Heart College (Autonomous), tirupattur., 22 Jan 2016 to 22 Jan 2016
[3]	National conference on inclusion: current status, challenges & opportunities Attended, Marudhar kesari jain College for Women, Vaniyambadi, 29 Sep 2014 to 29 Sep 2014
[4]	National Conference on Technology in modern management Organized, Marudhar kesari jain College for Women, Vaniyambadi, 14 Aug 2014 to 14 Aug 2014
[5]	national level workshop on â€œcapacity building of rural graduates students Attended, Sacred Heart College (Autonomous), tirupattur., 13 Aug 2014 to 14 Aug 2014
[6]	national conference on the management-today Attended, Marudhar kesari jain College for Women, Vaniyambadi, 03 Feb 2014 to 03 Feb 2014
[7]	National Conference on the management-today's Organized, Marudhar kesari jain College for Women, Vaniyambadi, 03 Feb 2014 to 03 Feb 2014
[8]	National Conference on Emerging Trends in Indian Retail Trade Attended, Marudhar kesari jain College for Women, Vaniyambadi, 08 Feb 2013 to 08 Feb 2013
[9]	State Level Conference on â€œInnovations in Modern Marketingâ€ Attended, Sacred Heart College (Autonomous), tirupattur., 23 Sep 2011 to 23 Sep 2011
[10]	national Conference on impact of Micro Finance in Enhancing Competitiveness and Growth of Rural Markets in Indiaâ€ Attended, P.S.G.R.Krishnammal College for Women., 23 Dec 2010 to 23 Dec 2010

Trainings

[1]	FDP on Digital Transformation in Education Attended, Sacred Heart College, Tirupathur, 30 Jun 2025 to 04 Jul 2025
[2]	FDP on Next-Gen Research Strategies from AI Tools to Publication Mastry Attended, Marudhar Kesari Jain College for Women(Autonomous), Vaniyambadi , 04 Dec 2024 to 08 Dec 2024
[3]	One week International FDP on Adapting english language teachig to the Fourth Industrail Revoluation Attended, Bharat Institute of Enggineering and Technology, Hydrabad, 21 Jun 2023 to 27 Jun 2023
[4]	5 FDP on unleashing the potential transforming using modern tech tools Attended, St. Pauls College, Bengalore, 19 Jun 2023 to 26 Jun 2023
[5]	Seven days National level FDP on Research Methodology Attended, PPG College of Arts and Science College, Coimbatore , 12 Dec 2022 to 19 Dec 2022
[6]	5 Days FDP on Advanced tolls and techniques for best research Attended, RV Institute of Technology and Management, Bangalore, 26 Sep 2022 to 30 Sep 2022
[7]	faculty development workshop outcome based education Attended, Don Bosco College (co-ed), Yelagiri., 26 Oct 2018 to 27 Oct 2018
[8]	faculty development programme on outcome based education, 15th September 2018 organised by IQAC Attended, Marudhar Kesari Jain College for Women, Vaniyambadi., 15 Sep 2018 to 15 Sep 2018
[9]	training programme on academic leadership Attended, centre of academic leadership and education management., 22 Jan 2018 to 25 Jan 2018
[10]	faculty knowledge program Attended, IBS ICFAI business school., 29 Jul 2017 to 29 Jul 2017
[11]	faculty development program on leadership skills level 1 Attended, ICT academy, 05 Apr 2017 to 06 Apr 2017
[12]	â€œworkshop on counselling skillsâ€ faculty development programme organised by IQAC Attended, Marudhar Kesari Jain College for Women Vaniyambadi. , 20 Dec 2014 to 20 Dec 2014
[13]	Internal Quality Assurance Cell organised Faculty Development Programme Attended, Marudhar Kesari Jain College for Women, Vaniyambadi., 19 Jul 2014 to 19 Jul 2014
[14]	faculty improvement programme organised by academic excellence wing of IQAC Attended, Marudhar Kesari Jain College for Women, Vaniyambadi., 08 Mar 2014 to 08 Mar 2014
[15]	Internal Quality Assurance Cell Organised National Level Faculty Development Programme Attended, Marudhar Kesari Jain College for Women, Vaniyambadi., 16 Dec 2013 to 16 Dec 2013
[16]	Internal Quality Assurance Cell organised Faculty Development Programme Attended, Marudhar Kesari Jain College for Women, Vaniyambadi., 01 Sep 2012 to 01 Sep 2012
[17]	Internal Quality Assurance Cell Organised Faculty Development Programme Attended, Marudhar Kesari Jain College for Women, Vaniyambadi. , 23 Jul 2011 to 23 Jul 2011
[18]	training Programme on â€œQuality Improvement Programme for College Teachers Attended, Voorhees College, Vellor, 21 Jul 2007 to 22 Jul 2007

Guest Lectures

[1]	Stride - 30th Year of Manufacturing Celebration Attended, Baer Shoes India Pvt Ltd, Ambur, 30 Nov 2025 to 30 Nov 2025
[2]	Entrepreneurship Awareness Programme Attended, Marudhar Kesari Jain College for Women(Autonomous), Vaniyambadi , 29 Sep 2025 to 29 Dec 2025
[3]	National conference on Next -Gen functional management Attended, Sacred Heart College, Tirupathur, 18 Sep 2025 to 18 Sep 2025
[4]	Faculty Developement Program on Digital Transformation & Curriculum Design Attended, Sacred Heart College, Tirupathur, 03 Jul 2025 to 03 Jul 2025
[5]	BoS Member Attended, Islamiah College (Autonomous), Vaniyambadi, 24 Jan 2025 to 24 Jan 2025
[6]	Aspire path 50 Attended, Sacred heart college (Autonomous),Tirupattur, 10 Jan 2025 to 10 Jan 2025
[7]	Acted as Jurist for the â€œExtravaganza-2018â€ Attended, Don Bosco College (Co-Ed) , 13 Oct 2018 to 13 Oct 2018
[8]	guest Lecture on GST Attended, Thiruvalluvar University College of Arts and Science, Tirupattur, 16 Mar 2018 to 16 Mar 2018
[9]	Guest Talk topic on Stress Management Attended, College of Business Management, Krishnagiri , 14 Oct 2017 to 14 Oct 2017

Others

[1]	30-NEP 2020 Orientation & Sensitization Programme (MMC-057-2025-NOV-B-04260) Attended, UGC-Malaviya Mission Teacher Training Centre, 17 Nov 2025 to 26 Nov 2025
[2]	Chief Guest in 22nd Annual Day Celebrations Attended, Sun Vidyalaya Nursery & Primary School, Tirupattur., 06 Apr 2018 to 06 Apr 2018
[3]	Inter collegiate competition (B-Blaze-18) Organized, Marudhar kesari jain College for Women, Vaniyambadi, 30 Jan 2018 to 30 Jan 2018
[4]	Academic Leadership & Education Management Attended, UGC HRDC Aligarh Muslim University, 22 Jan 2018 to 25 Jan 2018
[5]	chief guest in inter collegiate competition Attended, Shenmugha arts and science college thiruvanamallai., 06 Oct 2017 to 06 Oct 2017
[6]	chair person in national Conference on Contemporary Management Practices Attended, loyola college vettavalam., 28 Feb 2017 to 28 Feb 2017
[7]	Resources person in workshop. Attended, Gonzaga College of Arts & Science for Women, krishnagiri , 09 Feb 2017 to 09 Feb 2017
[8]	Inter collegiate competition (B-Blaze-17) Organized, Marudhar kesari jain College for Women, Vaniyambadi, 31 Jan 2017 to 31 Jan 2017
[9]	resources person in conference Attended, Mazharul Uloom College, Ambur , 13 Oct 2016 to 13 Oct 2016
[10]	Panel Member in National Conference Attended, Sacred Heart College (Autonomous), tirupattur, 20 Sep 2016 to 20 Sep 2016
[11]	Inter collegiate competition (B-Blaze-16) Organized, Marudhar kesari jain College for Women, Vaniyambadi, 28 Jan 2016 to 28 Jan 2016
[12]	Inter collegiate competition (B-Blaze-14) Organized, Marudhar kesari jain College for Women, Vaniyambadi, 17 Dec 2014 to 17 Dec 2014
[13]	Inter collegiate competition (B-Blaze-13) Organized, Marudhar kesari jain College for Women, Vaniyambadi, 05 Mar 2013 to 05 Mar 2013

Awards & Honors

[1]	Quality and Excellence award Sacred Heart College, tirupattur, Mar 2023
[2]	Vajira Kodi Mani Award Dharma Chakkara Kodimani Award, Dec 2022
[3]	Mahakavi Bharathiyar Award Tamil Semmozhi Mandram - Jan 2022
[4]	Best Academician Award ESN Publication, Mar 2021
[5]	Appreciation Award International Women's Day, Mar 2020
[6]	Kalai Rathna Award Kalai Ilakiya Kazhagam and Kavignan Pathippagam, Feb 2020
[7]	Appreciation Award Sacred Heart College, tirupattur, Sep 2017

Ms. A ATHIYAVENI MBA.,M.A.,M.COM.,SET.,

Assistant professor

Faculty Profile Ms.A.Athiyaveni Assistant Professor PG & Research Department of Management Studies Marudhar Kesari Jain

Faculty Profile

Ms.A.Athiyaveni

Assistant Professor

PG & Research Department of Management Studies

Marudhar Kesari Jain College for Women (A),Vaniyambadi.

Education

MBA (2011) – Adhiyamaan College ,Hosur, TN, India

SET(2016) -Mother Teresa Womens University -Kodaikanal, TN, India

M.A W.S. (2017) – Mother Teresa Womens University -Kodaikanal, TN, India

M.Com(2019)-Mother Teresa Womens University -Kodaikanal, TN, India

e-mail: athiyaveni@mkjc.in

Vidwan ID: URL://vidwan.inflibnet.ac.in/profile/220326

ORCID ID:

Google Scholar Link: https://scholar.google.com/citations?user=wjz_rx4AAAAJ&hl=en

Professional Experience

Designation:

Assistant Professor, PG & Research Dept. of Business Administration, Marudhar Kesari Jain College for Women (2011- till date)

Current Research Interest

problems faced by employees

Current PG/ Research Guidance

M.BA: Completed – 20, Ongoing – 4

.No	Year	Journal Publication (Mention UGC/Peer Reviewed)	Book / Book Chapter Publication	Conference Proceedings/ Presentation / Participation	Patent	Webinar/ Seminar & Workshop	FDP Attended	Certification course	Professional Body Membership	Awards	Invited as Resource Person
1	2023-2024	1	11	3		2	6	2	3
2	2022-2023	1	1	3		8	4		3
3	2021-2022
4	2020-2021		1			60	2			1
5	2019-2020					10	1		2	1
6	2018-2019					1	1
7	Before 2018
Total

Publications

National Journals

[1]	A STUDY ON EMPLOYEE MORALE WITH REFERENCE TO INDIAN NIPPON ELECTRICAL LIMITED, HOSUR Ms.A.Athiyaveni, MBA.,M.A(W.S).,M.Com.,SET., In SOUTH INDIA JOURNAL OF SOCIAL SCIENCES, UGC CARE ISSN: 0972 – 8945, Jun 2023, Volume: XXI. Abstract [+]

International Conferences

[1]	A Comparitive Study of Savings among Working women's in Banking and Postal Sectors A.Athiyaveni In Shanlax, Vaniyambadi, Feb 2018. Abstract [+]
[2]	Impact of GST in FMCG Products A.Athiyaveni In Mayas Publication, Tirupathur, Jan 2018. Abstract [+]
[3]	A Study on Retrenchment in Presscom Products P. Ltd. A.Athiyaveni In Shanlax International Journal, Vaniyambadi, Aug 2017. Abstract [+]
[4]	A Study on Technology Performance Management System with Special reference to BHEL-Ranipet. A.Athiyaveni In Shanlax International Journal of Arts and Science and Humanities, Vettavalam,Thiruvannamalai., Feb 2017. Abstract [+]
[5]	Entrepreneurship and Economic Development A.Athiyaveni In Shanlax, Vaniyambadi, Nov 2016. Abstract [+]
[6]	Internet Marketing A.Athiyaveni In Shanlax, Vaniyambadi, Nov 2016. Abstract [+]
[7]	Rural Women Entrepreneurship A.Athiyaveni In PRIMS, Salem, Jan 2016. Abstract [+]
[8]	A Study on Technology and Advancement in Inventory Management A.Athiyaveni In Bonfring, Vaniyambadi, Aug 2015. Abstract [+]
[9]	A Study on Technology Dealer Satisfaction of MPI Ltd. A.Athiyaveni In Bonfring, Vaniyambadi, Aug 2015. Abstract [+]

National Conferences

[1]	Women Empowerment and Economic Development A.Athiyaveni In Modern Literature in English Since 1980, Vaniyambadi, Mar 2017. Abstract [+]
[2]	Impact of Celebrities in buying a Product A.Athiyaveni In Innovative Business Strategies, Krishnagiri, Mar 2015. Abstract [+]
[3]	A Paper on Marketing Ethics A.Athiyaveni In Modern Trends & Development Strategies in Indian Business, Salem, Feb 2014. Abstract [+]

Others

[1]	EDUCATION AND ECONOMIC GROWTH: AN EMPIRICAL ANALYSIS OF NONLINEARITIES S.Dhivya Dharshini, 2 A.Athiyaveni, 3G.Deepalakshmi, 4V.Sabar In SUSTAINABLE ECONOMIC DEVELOPMENT - INDIAN PERSPECTIVE, , Apr 2023. Abstract [+]

Workshops and Seminars Attended

National Seminars

[1]	National Level InterCollegiate Meet Attended, Shanmuga Industries Arts & Science College.,Thiruvannamalai., 06 Oct 2017 to 06 Oct 2017
[2]	Demonetisation & Indian Economy Attended, Sacred Heart College,Tirupathur, 06 Sep 2017 to 06 Sep 2017
[3]	Corporate Social Responsibility Attended, Mazharul Uloom College ,Ambur., 20 Oct 2016 to 20 Oct 2016
[4]	Relevance of Corporate Social Responsibility in Social Development Attended, Sacred Heart College,Tirupathur, 20 Sep 2016 to 21 Sep 2016
[5]	Covergence of Internet & Commerce in Modern Era Attended, MKJC ,Vaniyambadi, 26 Feb 2016 to 26 Feb 2016
[6]	Rural Marketing Attended, Sacred Heart College,Tirupathur, 21 Aug 2015 to 21 Aug 2015

International Conferences

[1]	New Dimensions of Commerce in the Globalised Era 2018 Attended, MKJC ,Vaniyambadi, 27 Feb 2018 to 27 Feb 2018
[2]	Augmented Contemporary Ideas and Innovation in Business Interventions ICACIIBI 2017 Attended, MKJC ,Vaniyambadi, 17 Aug 2017 to 17 Aug 2017
[3]	Augmented Contemporary Ideas and Innovations in Business Interventions ICACIIBI-2017 Organized, MKJC ,Vaniyambadi, 17 Aug 2017 to 17 Aug 2017
[4]	Prolific Management Crafts for Global Eminence ICPMCGE-2015 Organized, MKJC ,Vaniyambadi, 13 Aug 2015 to 13 Aug 2015

National Conferences

[1]	Contemporary Management Practices Attended, Vettavalam,Thiruvannamalai., 28 Feb 2017 to 28 Feb 2017
[2]	Contemporary Management Practices Attended, Vettavalam,Thiruvannamalai., 28 Feb 2017 to 28 Feb 2017
[3]	Opportunities and Challenges of Indian Business in Dynamic Global Environment Attended, Sacred Heart College,Tirupathur, 22 Jan 2016 to 22 Jan 2016
[4]	Finclusion:Current Status,Challenges & Opportunities Attended, MKJC ,Vaniyambadi, 29 Sep 2014 to 29 Sep 2014
[5]	Technology in Modern Management Organized, MKJC ,Vaniyambadi, 14 Aug 2014 to 14 Aug 2014
[6]	Emerging Trends in Indian Retail trade Attended, MKJC ,Vaniyambadi, 08 Feb 2013 to 08 Feb 2013

Others

[1]	Faculty Development Program Attended, Donbosco Yelagiri, 26 Oct 2018 to 27 Oct 2018
[2]	Faculty Development Program Attended, MKJC ,Vaniyambadi, 15 Sep 2018 to 15 Sep 2018
[3]	B-Blaze Organized, MKJC ,Vaniyambadi, 28 Aug 2018 to 28 Aug 2018
[4]	Investor Awareness Program Attended, MKJC ,Vaniyambadi, 01 Feb 2018 to 01 Feb 2018
[5]	B Blaze Organized, MKJC ,Vaniyambadi, 30 Jan 2018 to 30 Jan 2018
[6]	National Nutrition Week 2017-NUTRI -SMART Attended, MKJC ,Vaniyambadi, 04 Sep 2017 to 06 Sep 2017
[7]	Faculty Knowledge Program Attended, Vellore, 29 Jul 2017 to 29 Jul 2017
[8]	Faculty Development Program Attended, MKJC ,Vaniyambadi, 05 Apr 2017 to 06 Apr 2017
[9]	B Blaze Organized, MKJC ,Vaniyambadi, 31 Jan 2017 to 31 Jan 2017
[10]	B Blaze Organized, MKJC ,Vaniyambadi, 28 Jan 2016 to 28 Jan 2016
[11]	Faculty Development Program Attended, MKJC ,Vaniyambadi, 20 Dec 2014 to 20 Dec 2014
[12]	Researchcraft Attended, MKJC ,Vaniyambadi, 12 Nov 2014 to 12 Nov 2014
[13]	Faculty Development Program "Faculties of a Faculty" Attended, MKJC ,Vaniyambadi, 19 Jul 2014 to 19 Jul 2014
[14]	THINK TANK on TEACHING & RESEARCH Attended, MKJC ,Vaniyambadi, 14 Mar 2014 to 14 Mar 2014
[15]	Faculty Development Program Lessons and Values for Life Attended, MKJC ,Vaniyambadi, 08 Mar 2014 to 08 Mar 2014
[16]	PEP Attended, MKJC ,Vaniyambadi, 15 Feb 2014 to 15 Feb 2014
[17]	Faculty Development Program Attended, MKJC Vaniyambadi, 16 Dec 2013 to 16 Dec 2013
[18]	Lifeshop on Personsl Productivity Attended, Vaniyambadi, 24 Oct 2013 to 24 Oct 2013
[19]	Art Smart 2013-14 Organized, MKJC ,Vaniyambadi, 12 Oct 2013 to 12 Oct 2013
[20]	B Blaze Organized, MKJC ,Vaniyambadi, 05 Mar 2013 to 05 Mar 2013
[21]	Faculty Development Program Attended, Vaniyambadi, 01 Sep 2012 to 01 Sep 2012
[22]	B Blaze Organized, MKJC ,Vaniyambadi, 28 Mar 2012 to 28 Mar 2012
[23]	Self Development Program Attended, Vaniyambadi, 01 Mar 2012 to 01 Mar 2012
[24]	B Blaze Organized, MKJC ,Vaniyambadi, 25 Feb 2011 to 25 Feb 2011

Awards & Honors

[1]	SINTHANAI MEDHAGU MAGALIR VIRUDHU SINTHANAI SIRAGUGAL WITH KALAICHARAL PANNATTU TAMIL SANGAM - Mar 2023
[2]	MAGA KAVI BHARATHIYAR VIRUDHU TAMIL SEMMOZHI MANDRAM - Dec 2022
[3]	VAJRA KODI MANI VIRUDHU PASUMAI VASAL FOUNDATION -DINDUKAL - Dec 2022
[4]	KALAI RATHNA VIRUDHU KAVIGAN PADHIPAGAM, Feb 2020

Memberships

[1]	MEMBER of TERA for LIFETIME.
[2]	MEMBER of STRAW for LIFETIME.
[3]	MEMBER of TIP FOR UNITY CLUB for LIFETIME.

Publications

International Journals

[1]	Global issues of sustainable development A.Athiyaveni In UGC Care Group, Marudhar kesari Jain College for Women, Dec 2023. Abstract [+] Global issues of sustainable development
[2]	A study on problem faced by women employees in the leather industry with special reference to Tirupattur District A.Athiyaveni In Shodh Prabha, , Nov 2023. Abstract [+] A study on problem faced by women employees in the leather industry with special reference to Tirupattur District
[3]	A STUDY ON EMPLOYEE MORALE WITH REFERENCE TO INDIAN NIPPON ELECTRICAL LIMITED, HOSUR Ms.A.Athiyaveni, MBA.,M.A(W.S).,M.Com.,SET., In SOUTH INDIA JOURNAL OF SOCIAL SCIENCES, UGC CARE ISSN: 0972 â€“ 8945, Jun 2023, Volume: XXI. Abstract [+] A STUDY ON EMPLOYEE MORALE WITH REFERENCE TO INDIAN NIPPON ELECTRICAL LIMITED, HOSUR

International Conferences

[1]	A Comparitive Study of Savings among Working women's in Banking and Postal Sectors A.Athiyaveni In Shanlax, Vaniyambadi, Feb 2018. Abstract [+] A Comparitive Study of Savings among Working women's in Banking and Postal Sectors Commerce Department .
[2]	Impact of GST in FMCG Products A.Athiyaveni In Mayas Publication, Tirupathur, Jan 2018. Abstract [+] Impact of GST in FMCG Products Emperor International Journal of Finance and Management Research Sacred Heart College.
[3]	A Study on Retrenchment in Presscom Products P. Ltd. A.Athiyaveni In Shanlax International Journal, Vaniyambadi, Aug 2017. Abstract [+] A Study on Retrenchment in Presscom Products P. Ltd.
[4]	A Study on Technology Performance Management System with Special reference to BHEL-Ranipet. A.Athiyaveni In Shanlax International Journal of Arts and Science and Humanities, Vettavalam,Thiruvannamalai., Feb 2017. Abstract [+] A Study on Technology Performance Management System with Special reference to BHEL-Ranipet.
[5]	Entrepreneurship and Economic Development A.Athiyaveni In Shanlax, Vaniyambadi, Nov 2016. Abstract [+] Entrepreneurship and Economic Development
[6]	Internet Marketing A.Athiyaveni In Shanlax, Vaniyambadi, Nov 2016. Abstract [+] Internet Marketing
[7]	Rural Women Entrepreneurship A.Athiyaveni In PRIMS, Salem, Jan 2016. Abstract [+] Rural Women Entrepreneurship
[8]	A Study on Technology and Advancement in Inventory Management A.Athiyaveni In Bonfring, Vaniyambadi, Aug 2015. Abstract [+] A Study on Technology and Advancement in Inventory Management
[9]	A Study on Technology Dealer Satisfaction of MPI Ltd. A.Athiyaveni In Bonfring, Vaniyambadi, Aug 2015. Abstract [+] A Study on Technology Dealer Satisfaction of MPI Ltd.

National Conferences

[1]	"Marketing Management" Text Book Ms. A. Athiyaveni Assistant Professor Deapertment of Business Administration In Marudhar Kesari Jain College for Women (Autonomous), Vaniyambadi, Marudhar Kesari Jain College for women (Autonomous), Vaniyambadi, Mar 2025. Abstract [+] Marketing Management Book
[2]	Women Empowerment and Economic Development A.Athiyaveni In Modern Literature in English Since 1980, Vaniyambadi, Mar 2017. Abstract [+] Women Empowerment and Economic Development
[3]	Impact of Celebrities in buying a Product A.Athiyaveni In Innovative Business Strategies, Krishnagiri, Mar 2015. Abstract [+] Impact of Celebrities in buying a Product
[4]	A Paper on Marketing Ethics A.Athiyaveni In Modern Trends & Development Strategies in Indian Business, Salem, Feb 2014. Abstract [+] "A Paper on Marketing Ethics" is about the Ethics to be followed in Marketing a Product in Market

Others

[1]

EDUCATION AND ECONOMIC GROWTH: AN EMPIRICAL ANALYSIS OF NONLINEARITIES S.Dhivya Dharshini, 2 A.Athiyaveni, 3G.Deepalakshmi, 4V.Sabar In SUSTAINABLE ECONOMIC DEVELOPMENT - INDIAN PERSPECTIVE, , Apr 2023.

Abstract [+]

Workshops and Seminars Attended

National Seminars

[1]	National Level InterCollegiate Meet Attended, Shanmuga Industries Arts & Science College.,Thiruvannamalai., 06 Oct 2017 to 06 Oct 2017
[2]	Demonetisation & Indian Economy Attended, Sacred Heart College,Tirupathur, 06 Sep 2017 to 06 Sep 2017
[3]	Corporate Social Responsibility Attended, Mazharul Uloom College ,Ambur., 20 Oct 2016 to 20 Oct 2016
[4]	Relevance of Corporate Social Responsibility in Social Development Attended, Sacred Heart College,Tirupathur, 20 Sep 2016 to 21 Sep 2016
[5]	Covergence of Internet & Commerce in Modern Era Attended, MKJC ,Vaniyambadi, 26 Feb 2016 to 26 Feb 2016
[6]	Rural Marketing Attended, Sacred Heart College,Tirupathur, 21 Aug 2015 to 21 Aug 2015

International Conferences

[1]	New Dimensions of Commerce in the Globalised Era 2018 Attended, MKJC ,Vaniyambadi, 27 Feb 2018 to 27 Feb 2018
[2]	Augmented Contemporary Ideas and Innovation in Business Interventions ICACIIBI 2017 Attended, MKJC ,Vaniyambadi, 17 Aug 2017 to 17 Aug 2017
[3]	Augmented Contemporary Ideas and Innovations in Business Interventions ICACIIBI-2017 Organized, MKJC ,Vaniyambadi, 17 Aug 2017 to 17 Aug 2017
[4]	Prolific Management Crafts for Global Eminence ICPMCGE-2015 Organized, MKJC ,Vaniyambadi, 13 Aug 2015 to 13 Aug 2015

National Conferences

[1]	Next-Gen Functional Management Attended, Sacred Heart College(A), Tirupattur, 18 Sep 2024 to 18 Sep 2024
[2]	Contemporary Management Practices Attended, Vettavalam,Thiruvannamalai., 28 Feb 2017 to 28 Feb 2017
[3]	Contemporary Management Practices Attended, Vettavalam,Thiruvannamalai., 28 Feb 2017 to 28 Feb 2017
[4]	Opportunities and Challenges of Indian Business in Dynamic Global Environment Attended, Sacred Heart College,Tirupathur, 22 Jan 2016 to 22 Jan 2016
[5]	Finclusion:Current Status,Challenges & Opportunities Attended, MKJC ,Vaniyambadi, 29 Sep 2014 to 29 Sep 2014
[6]	Technology in Modern Management Organized, MKJC ,Vaniyambadi, 14 Aug 2014 to 14 Aug 2014
[7]	Emerging Trends in Indian Retail trade Attended, MKJC ,Vaniyambadi, 08 Feb 2013 to 08 Feb 2013

Short Term Courses

[1]	Entrepreneurship Education and Development Attended, Online, 07 Aug 2025 to 07 Aug 2025

Others

[1]	External Examiner for Project Viva Voce Attended, Holy Cross, 20 Oct 2025 to 20 Oct 2025
[2]	FDP on Digital Transformation in Education Attended, Sacred Heart College(A), Tirupattur, 30 Jun 2025 to 04 Jul 2025
[3]	Next-Gen Functional Management Attended, Marudhar Kesari Jain College for women (Autonomous), Vaniyambadi, 04 Dec 2024 to 08 Dec 2024
[4]	Organizational Citizenship to thrive & Grow at Work Attended, Marudhar Kesari Jain College for women (Autonomous), Vaniyambadi, 13 Nov 2024 to 18 Nov 2024
[5]	Research, Research Ethics in AI and Business Analytics Attended, Sacred Heart College(A), Tirupattur, 09 Sep 2024 to 13 Sep 2024
[6]	Step Up to Teach and Thrive in Teams Attended, Marudhar Kesari Jain College for women (Autonomous), Vaniyambadi, 22 Jul 2024 to 01 Aug 2024
[7]	Faculty Development Program Attended, Donbosco Yelagiri, 26 Oct 2018 to 27 Oct 2018
[8]	Faculty Development Program Attended, MKJC ,Vaniyambadi, 15 Sep 2018 to 15 Sep 2018
[9]	B-Blaze Organized, MKJC ,Vaniyambadi, 28 Aug 2018 to 28 Aug 2018
[10]	Investor Awareness Program Attended, MKJC ,Vaniyambadi, 01 Feb 2018 to 01 Feb 2018
[11]	B Blaze Organized, MKJC ,Vaniyambadi, 30 Jan 2018 to 30 Jan 2018
[12]	National Nutrition Week 2017-NUTRI -SMART Attended, MKJC ,Vaniyambadi, 04 Sep 2017 to 06 Sep 2017
[13]	Faculty Knowledge Program Attended, Vellore, 29 Jul 2017 to 29 Jul 2017
[14]	Faculty Development Program Attended, MKJC ,Vaniyambadi, 05 Apr 2017 to 06 Apr 2017
[15]	B Blaze Organized, MKJC ,Vaniyambadi, 31 Jan 2017 to 31 Jan 2017
[16]	B Blaze Organized, MKJC ,Vaniyambadi, 28 Jan 2016 to 28 Jan 2016
[17]	Faculty Development Program Attended, MKJC ,Vaniyambadi, 20 Dec 2014 to 20 Dec 2014
[18]	Researchcraft Attended, MKJC ,Vaniyambadi, 12 Nov 2014 to 12 Nov 2014
[19]	Faculty Development Program "Faculties of a Faculty" Attended, MKJC ,Vaniyambadi, 19 Jul 2014 to 19 Jul 2014
[20]	THINK TANK on TEACHING & RESEARCH Attended, MKJC ,Vaniyambadi, 14 Mar 2014 to 14 Mar 2014
[21]	Faculty Development Program Lessons and Values for Life Attended, MKJC ,Vaniyambadi, 08 Mar 2014 to 08 Mar 2014
[22]	PEP Attended, MKJC ,Vaniyambadi, 15 Feb 2014 to 15 Feb 2014
[23]	Faculty Development Program Attended, MKJC Vaniyambadi, 16 Dec 2013 to 16 Dec 2013
[24]	Lifeshop on Personsl Productivity Attended, Vaniyambadi, 24 Oct 2013 to 24 Oct 2013
[25]	Art Smart 2013-14 Organized, MKJC ,Vaniyambadi, 12 Oct 2013 to 12 Oct 2013
[26]	B Blaze Organized, MKJC ,Vaniyambadi, 05 Mar 2013 to 05 Mar 2013
[27]	Faculty Development Program Attended, Vaniyambadi, 01 Sep 2012 to 01 Sep 2012
[28]	B Blaze Organized, MKJC ,Vaniyambadi, 28 Mar 2012 to 28 Mar 2012
[29]	Self Development Program Attended, Vaniyambadi, 01 Mar 2012 to 01 Mar 2012
[30]	B Blaze Organized, MKJC ,Vaniyambadi, 25 Feb 2011 to 25 Feb 2011

Awards & Honors

[1]	Editor IIP Series for NEW HORIZONS IN HUMAN RESOURCE MANAGEMENT AND ORGANISATIONAL DEVELOPMENT VOLUME 6 2026 - Dec 2025
[2]	Internal Squad Marudhar Kesari Jain College for Women - Nov 2024
[3]	SINTHANAI MEDHAGU MAGALIR VIRUDHU SINTHANAI SIRAGUGAL WITH KALAICHARAL PANNATTU TAMIL SANGAM - Mar 2023
[4]	MAGA KAVI BHARATHIYAR VIRUDHU TAMIL SEMMOZHI MANDRAM - Dec 2022
[5]	VAJRA KODI MANI VIRUDHU PASUMAI VASAL FOUNDATION -DINDUKAL - Dec 2022
[6]	KALAI RATHNA VIRUDHU KAVIGAN PADHIPAGAM, Feb 2020

Ms. B SAKTHIMALA B.E(EEE).,MBA.,SET.,

Assistant professor

B.Sakthimala, B.E (EEE)., M.I.B., PGD (Counseling) Email: pro@mkjc.in Google Scholar: https://scholar.google.com/citations?user=slUMd2QAAAAJ&

B.Sakthimala, B.E (EEE)., M.I.B., PGD (Counseling)

Email: pro@mkjc.in

Google Scholar: https://scholar.google.com/citations?user=slUMd2QAAAAJ&hl=en

SCOPUS: https://www.scopus.com/authid/detail.uri?authorId=57703927800

ORCID ID: https://orcid.org/0000-0002-8437-9139

B. Sakthimala is a distinguished academician and administrator with a rich experience of 8 years in teaching and 18 years in HR and Administration. Currently serving as the Chief Administrative Officer and Assistant Professor in the Department of Management Studies at Marudhar Kesari Jain College for Women, Vaniyambadi, she brings a unique blend of academic and industry expertise to her role.

With an MBA in International Business from Vellore Institute of Technology (VIT) and a B.E in Electrical and Electronics Engineering from the University of Madras, Sakthimala has established herself as a thought leader in her field. Her academic credentials are complemented by her SET (State Level Eligibility Test) qualification, recognizing her eligibility as an Assistant Professor. She has also completed her Post Graduate Diploma in Counseling from Tamil Nadu Physical Education and Sports University, Chennai and currently pursuing her Ph.D in Management Studies.

Sakthimala has made significant contributions to research, presenting and publishing papers in national and international seminars, conferences, and reputed journals. She has also published patents and authored books, showcasing her expertise and passion for knowledge creation. She is also an acclaimed Web of Science certified international peer reviewer. As a lifetime member of the National Institute of Personnel Management (NIPM), she stays updated on the latest trends and best practices in HR and management.

Her dedication to teaching and administration has earned her numerous awards for excellence, and she has been recognized as an Innovation Ambassador by MHRD's Innovation Cell. With experience in renowned IT, ITES, and service sectors, Sakthimala's expertise spans HR, Marketing, and Operations, making her a valuable asset to her institution and the academic community.

Publications

National Conferences

[1]

Impact of Green HRM Practices on Employee Retention B. Sakthimala, Dr. G. Deepalakshmi In MKJC Publishers, , Mar 2025.

Abstract [+]

Books

[1]	Research Methods in Management B. Sakthimala, Dr. Monica Dhar, Dr. Rahul Vasant Rao Patil, Gajula Jyoshna In Sri Bharani Publications, ISBN - 978-81-988632-2-5, , Sep 2025. Abstract [+] Research methods in management are techniques for gathering and analyzing information to make decisions and solve problems, broadly categorized into quantitative (numerical data) and qualitative (in-depth understanding) approaches.
[2]	Employee Engagement Strategies for Hybrid Work Models in Modern Economies B. Sakthimala, Dr. G. Deepalakshmi In Transformative Approaches to Banking, Marketing, and Education in Modern Economies, JVK Publications, ISBN: 978-93-482-5410-8, Jun 2025. Abstract [+] Hybrid work model, a blending remote and in office schedules, is changing traditional employees engagement rights of armed forces. The new deep learning insights explore potential ways to keep and enhance employee engagement in the hybrid working environment. Using this, we synthesized the patterns from organisational behaviour data and employee sentiment analysis using a state of the art BERT based model for summarization known as PEGASUS. Power BI also served as visualization and decision support tool for real time data. This finding points out that personalized communication, adaptive leadership, digital well-being initiatives as well as AI driven performance feedback should be the key drivers of engagement. Beyond bridging the physical digital divide, these strategies also promote a resilient, motivated and productive workforce which is oriented to the aspirations of modern systems of economic systems.
[3]	International Business Dr. G. Deepalakshmi, B. Sakthimala, Dr. A. Rakini In MKJC Publishers, ISBN: 978-81-981717-2-6, , Dec 2024. Abstract [+] International business plays a crucial role in the global economy, as it involves the exchange of goods, services, resources, and knowledge across national borders. International Business Management is a dynamic field that equips students with the skills to navigate global markets, cultures, and economies. Transitioning from domestic business to international business is a significant step for a company that has traditionally operated within the confines of its home market and now seeks to expand beyond its borders. This shift involves overcoming challenges related to market dynamics, regulatory environments, cultural differences, and operational complexities.
[4]	Marketing Management Dr. G. Deepalakshmi, B. Sakthimala, A. Athiyaveni In MKJC Publishers, ISBN: 978-81-981717-5-7, , Dec 2024. Abstract [+] Marketing Management is the strategic process of planning, implementing, and controlling marketing efforts (like product, price, promotion, place) to create, communicate, and deliver value to customers, satisfying both their needs and organizational goals, essentially the art and science of attracting, keeping, and growing customers by understanding markets and building superior value.

Others

[1]

Sustainability in Strategic Management: Analyzing the Triple Bottom Line in Corporate Decision Making B. Sakthimala, Dr. G. Deepalakshmi In Indian Patent, , Dec 2024.

Abstract [+]

[2]

Attendance Management System Dr. Prasun Chakrabarti Shwetambari Pandurang Waghmare, Dr.Chitrakekha Navneet Kumar, B. Sakthimala, Sharanabasappa Raikoti, Dr. Magesh Wagh, Dr. Lakshminarayana K, Hriday Kumar Gupta In Indian Design Patent, , Mar 2024.

Abstract [+]

Workshops and Seminars Attended

International Conferences

[1]	Leveraging Artificial Intelligence in Business Education - Opportunities and Challenges Attended, Acharya B School, Bangalore, 24 Oct 2025 to 25 Oct 2025

Short Term Courses

[1]	People Management Assessment Attended, LearnTube.ai, 26 Oct 2025 to 26 Oct 2025

Others

[1]	National level FDP on "Navigating Research Methodologies: A Roadmap for Researchers (From Data Collection to Interpretation)" Attended, Digi Skill Development Centre and Training Institute, Mumbai, 16 Dec 2025 to 22 Dec 2025
[2]	National level FDP on "Research and Resilience for Academicians" Attended, Stella Maris College (Autonomous), Chennai, 27 Oct 2025 to 31 Dec 2025

Dr. A RAKINI MBA.,M.Phil.,Ph.D.,

Assistant professor

Faculty Profile Dr. A. Rakini Assistant Professor PG & Research Department of Management Studies Education Ph.D. (2022) &nd